IHRSA and Mercado Fitness Announce New Conference & Trade Show for Mexico City in October 2014
(Targeted News Service Via Acquire Media NewsEdge) BOSTON, March 26 -- The International Health, Racquet and Sportsclub Association issued the following news release:
IHRSA, The International Health Racquet & Sportsclub Association and Mercado Fitness announce the creation of a business leadership conference and trade show for the Mexican and Central American health club market to be held October 22-23, 2014 in Santa Fe, Mexico.
"As the second largest market in Latin America, the time is right to launch an industry-wide educational and networking event in Mexico," said Joe Moore, IHRSA President and CEO. "The inaugural IHRSA Mercado Fitness Mexico City Conference and Trade Show, presented in conjunction with the World of Business Ideas (WOBI) Forum in Santa Fe is the ideal venue to bring our vibrant industry together. "
"IHRSA is pleased to partner with Mercado Fitness, led by Jose Marsico and Guillermo Velez, who are well-respected industry veterans and frequent contributors to IHRSA research initiatives and education," said Jay Ablondi, IHRSA's Executive Vice President of Global Products. "We are confident that the IHRSA Mercado Fitness Mexico City Conference & Trade Show will contribute significantly to enhancing growth opportunities for club operators and industry suppliers throughout the region."
According to the IHRSA Latin American Report, Mexico is second only to Brazil in Latin America with 7,826 health and fitness facilities. The health club industry generates $1.479 Billion in revenue, yet only counts 2.7 million or 2.5% of the population as health club members. Mexico recently surpassed America as the country with the highest level of obesity amongst its population. "As the Mexican government attempts to address the root cause of obesity, the potential for significant industry growth is apparent," said Ablondi.
"This will be a world-class business networking and educational event," said Velez, as Mercado Fitness prepares to host its 10th Annual Expo & Conference in Buenos Aires, Argentina on April 25-26. Jose Marsico concurs, "Partnering with WOBI is a major benefit as they are bringing internationally-known business presenters to Expo Bancomer, Santa Fe, Mexico, D.F., and we are working with them to enhance the overall experience for IHRSA Mercado Fitness attendees."
Jacqueline Antunes, IHRSA's senior manager for Latin America points out that during IHRSA's 33rd Annual International Convention & Trade Show in San Diego, California earlier this month, forty industry leaders from Mexico gathered for a breakfast meeting on March 13, for an 'official' preview of the IHRSA Mercado Fitness event. Later that same day, more than 200 industry leaders were present at the IHRSA Latin American Forum, sponsored by Fitness Brasil and Mercado Fitness, when the IHRSA Mercado Fitness Mexico City Conference & Trade Show was announced publically for the first time, to cheers from many in attendance.
IHRSA's Club Business International (CBI) and Mercado Fitness magazine are the official magazines for the event and will provide media support.
Full details on the IHRSA Mercado Fitness Mexico City Conference & Trade Show will be available in mid-April. For additional information, contact Jacqueline Antunes at firstname.lastname@example.org or Jose Marsico at email@example.com.
About Mercado Fitness
Mercado Fitness is a Spanish-speaking business and training community for sports club and gym business professionals. Its management and marketing magazine has been published bimonthly since 2003 and is distributed throughout several countries in South America in which seminars, conferences and rallies are organized and held. In addition, it is a strategic ally of IHRSA in Latin America.
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