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Cubs hire full-time Clark the Cub [Executive Appointments Monitor Worldwide](Executive Appointments Monitor Worldwide Via Acquire Media NewsEdge) Two months after unveiling Clark the Cub and drawing mockery from just about every corner of the sports media world, the team has hired a full-time "mascot coordinator" to fill the suit. The Cubs confirmed the hire but did not disclose the identity of the person who will be in the Clark costume, preferring to keep the focus on the character itself. Whoever it is will have to tread carefully around Wrigley Field if the mascot will have a limited presence at games, as the team has promised. Despite stressing that the design was solely aimed at kids and that most fans won't see him at the park unless he greets them at one of the gates or if they visit the mascot's clubhouse inside the park, the Cubs faced a huge backlash. Last weekend, Clark drew a wave of boos from the United Center crowd during a Chicago Bulls game, where he and Chicago's other pro sports mascots were celebrating the birthday of the Benny the Bull mascot. New food at the Cell - The White Sox's annual list of new food and beer offerings at U.S. Cellular Field is highlighted by a wide range of meats, including the debut of bacon-on-a-stick at two locations in sections 112 and 528, a pork chop sandwich on a Kaiser roll in sections 122, 140 and 524, and Xfinity Zone Carved Sandwiches — one corned beef and one turkey club sandwich that will be on sale at the team's new Xfinity Zone Bar and in section 107. Other new items: • Pierogies • Soft cinnamon pretzel bites • Guinness float • Adobe Mango Chicken Sausage — chicken sausage mixed with mango and adobe chilies • Beggars Pizza stands in sections 101, 124, 154, 163 and 522, per the team's new sponsorship agreement with the locally based pizza chain • A series of new craft beers under the MillerCoors umbrella: Revolution Anti-Hero IPA, Lagunitas IPA, Lagunitas DayTime Pale Ale, MillerCoors Smith & Forge Hard Cider, Miller Fortune, Veteran Beer Co. Blonde Bomber Ale and Bell's Two Hearted Ale The club- and suite-level seats, whose concessions are run by Chicago-based Levy Restaurants (while Buffalo, N.Y.-based Delaware North Cos. Sportservice runs the rest of the ballpark's concessions) will feature: • Bacon mac and cheeseburger — ground beef-blend steakburger served with a scoop of bacon mac and cheese • Banana split sundae helmet — 3-pound banana split with four scoops of vanilla, chocolate and strawberry ice cream • Chicken and waffle sandwich — cornflake-breaded chicken served between two house-made waffles and brushed with honey butter and maple syrup Cubs-themed Fender guitars - A Chicago Cubs-themed Stratocaster guitar is one of 13 Major League Baseball-themed guitars on sale this season through a partnership between MLB and Scottsdale, Ariz.-based Fender Musical Instruments Corp. The initial group of team guitars available this year also includes the Arizona Diamondbacks, Boston Red Sox, Detroit Tigers, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Milwaukee Brewers, New York Mets, New York Yankees, Philadelphia Phillies, St. Louis Cardinals and San Francisco Giants. Fender is also selling a Minnesota Twins All-Star Game-themed guitar, similar to the Citi Field All-Star Game-themed one it sold when it launched its partnership with MLB last summer. "The connections are intrinsic — baseball bats and guitars are both made from maple and ash, and tons of ballplayers are guitar players," Fender Marketing Vice President Justin Norvell said in a statement. "We've had more casual or informal connections with players and teams for years, so this further solidifies a relationship we've long valued and enjoyed." The guitars will go on sale for $799 each starting on March 31, with Fender planning to eventually have individual teams sell them at ballparks. Matter lands PGA Championship - The PGA of America has tapped Chicago-based sports marketing agency Matter Inc. to handle its media relations and hospitality and help with corporate partnership for the 2015 PGA Championship at Whistling Straights in Kohler, Wis. The division of public relations giant Edelman handled the same role for the 2012 Ryder Cup at Medinah Country Club, which saw a flood of global media descend on the Chicago area for the tournament. "Matter Inc. showcased a great depth of experience in all areas, highlighted by their integral role in helping make the 2012 Ryder Cup a success for the PGA of America," 2015 PGA Championship Director Jason Mengel said in a statement. The tournament, scheduled for Aug. 10-16, 2015, will be the PGA Championship's second time at Whistling Straits in six years. Provided by Syndigate.info, an Albawaba.com company (c) 2014 All rights reserved. Albawaba.com |