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M-Payment Strategies for Operators Case Studies and Analysis of MNO Opportunities and Approaches(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/qm3jwq/from_digital) has announced the addition of the "From Digital Content to M-Wallets: M-Payment Strategies for Operators Case Studies and Analysis of MNO Opportunities and Approaches" report to their offering. Tthis report critically assesses mobile operators' involvement in the m-payment value chain and the opportunity that this ecosystem presents for them. The analysis has been structured around 10 operator case studies, each outlining the elements of success or failure of particular mobile payment strategies implemented by service providers in markets worldwide. In addition to examining the m-payment business models adopted by service providers in different geographies, we provide an overview of cutting-edge m-payment services launched by financial institutions, Google and other entities, and assess their effect on the position of service providers in the m-payment value chain. Key findings include: - Mobile operators and financial institutions are finding some success in driving financial service adoption. - Digital content services remain an attractive opportunity for mobile operators in many markets. - Operators can be successful in mobile online commerce if they are able to aggregate merchants. Key questions answered include: - What is the revenue opportunity of m-payment services for mobile operators? How is this expected to change in the medium to long run? - What are mobile operators' key m-payment strategies, and how do they differ in emerging and developed markets? - What effect will m-payment services have on mobile subscriber churn rates? Key Topics Covered: Section 1: Market overview and background 1.1 Definitions and overview 1.2 Banked vs. unbanked 1.3 New revenue opportunities for MNOs 1.4 Overview of mobile payments and wallets Section 2: MNO approaches and strategies 2.1 Overview 2.2 MNO approaches: organizational structure 2.3 Overview of operator opportunities 2.4 Digital content 2.5 Online commerce 2.6 Retail commerce 2.7 Revenue and churn analysis 2.8 Key takeaways for MNOs Section 3: Case studies 3.1 Orange France 3.2 NTT Docomo Japan 3.3 Safaricom Kenya 3.4 Telcel Mexico 3.5 T-Mobile Poland 3.6 MTS Russia 3.7 SK Telecom South Korea 3.8 Turkcell Turkey 3.9 O2 United Kingdom 3.10 AT&T and ISIS United States For more information visit http://www.researchandmarkets.com/research/qm3jwq/from_digital CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Computing and Technology (http://www.researchandmarkets.com/categories.asp?cat_id=4&campaign_id=qm3jwq), Banking and Financial Services (http://www.researchandmarkets.com/categories.asp?cat_id=10&campaign_id=qm3jwq) . (c) 2014 M2 COMMUNICATIONS |