[March 26, 2014]

Research and Markets: Latin America Operators Turn to Multiplay Packages and Bundles as Market Intensifies says Recent 2013 Report

Research and Markets (http://www.researchandmarkets.com/research/cv3t5h/latin_america) has announced the addition of the "Latin America Operators Turn to Multiplay Packages and Bundles as Market Intensifies" report to their offering.

Relatively low multiplay penetration in Latin America 28% at year-end 2012 provides operators with compelling opportunities to enter new markets and launch bundles, including by partnering with complementary service providers, such as DTH/satellite providers, or moving into OTT video. Many are also keen to invest substantial resources to incorporate mobile voice, mobile broadband and Wi-Fi into their commercial offerings.

Evidence shows that through multiplay packages, operators can reduce subscriber churn as well as improve ARPS and generate incremental revenue. The relatively low household mltiplay penetration levels in Latin America 28% as of the end of 2012 provide service operators with compelling opportunities to enter new markets and launch multiplay packages. Government policies play an important role in shaping operators' bundling strategies. Service providers operating in countries where regulatory bodies restrict them from offering a specific service have forged commercial agreements with complementary service providers to bundle their services. The emergence of a DTH-satellite wholesale business model is lowering entry barriers for players trying to launch operations in new markets or commercializing pay-TV services bundled with other telecom services. As a result, DTH TV will soon become the most adopted pay-TV technology in the region, surpassing cable.

Companies Mentioned:

-América Móvil

-Astro

-Bazuca

-Bright House Networks

-British Telecom (BT (News - Alert))

-Cablevisión

-DirecTV

-Embratel Empresa de Telecomunicaciones de Bogotá (ETB)

-Empresas Municipales de Cali (Emcali)

-Entel Grupo

-Salinas

-Intercable Liberty

-Global Maxis Media Networks Latin America (MNLA)

-Movistar

-Netflix Oi

-Sky Mexico

-Telecom Argentina

-Telefónica

-Time Warner Cable

-SA TuVes

-Verizon (News - Alert)

-Virgin Media UK

-VTR Chile

For more information visit http://www.researchandmarkets.com/research/cv3t5h/latin_america

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