|[March 25, 2014]
New Adobe Experience Manager Accelerates Development of Digital Experiences Across Channels
SALT LAKE CITY --(Business Wire)--
Adobe (News - Alert) Summit, the Digital Marketing Conference - Adobe
(Nasdaq:ADBE) today announced a major new release of Adobe®
Experience Manager, the market leader in Web experience management,
including innovations for simplification of website re-platforming,
dynamic asset delivery and mobile app development.
According to a survey conducted by Adobe, Digital
Roadblock: Marketers Struggle to Reinvent Themselves1,
marketers agree they need to reinvent themselves to succeed, and
nearly three-quarters stated the top driving force behind this need for
change is the expanded number of channels and platforms to reach
audiences. Adobe has responded to the need for a more expedient
development process for both web and mobile app marketing, delivering
new capabilities through its Adobe Experience Manager solution for:
Sites - Touch-enabled interface simplifies the launch of web
and mobile sites, and a newly imagined template approach can help
reduce project time by up to 50 percent. New dashboards give marketers
greater insight into the most effective content on online properties,
while support for automated translation helps reach global audiences
faster. Through integrations with leading commerce engines, Experience
Manager provides organizations the flexibility to build rich
experiences that lead to purchase on their commerce platform of choice.
Assets - Dynamic, interactive media experiences, including
video, can now be authored and delivered across devices. Advanced
video features now include the ability to add annotations and measure
engagement. New workflows help streamline tasks such as photo shoots
for campaign launches. Experience Manager Assets provides deeper
integration with Adobe
Creative Cloud, enabling Adobe's leading digital media tools to
store, sync and share assets with Adobe Marketing Cloud. Marketers can
then use assets across Adobe's digital marketing solutions, including Adobe
Campaign and Adobe
Social, supporting the delivery of a consistent brand experience
across all channels.
Apps - Combined with the new PhoneGap
separate release), Experience Manager provides the only mobile app
development platform for both developers and marketers. Developers can
quickly build cross-platform apps, such as for retail and financial
services. Marketers can then use Experience Manager's drag-and-drop
interface to edit and add to apps, as well as push content updates
from the web to apps. Marketers can also analyze app performance in
real time through new, built-in integration with Adobe
Communities - As brands shift focus to building communities -
and loyalty - on their own online properties, Experience Manager
delivers a full set of capabilities designed to support them at scale.
Organizations are now empowered to easily moderate communities and
help boost engagement with sentiment analysis. New machine translation
provides community members the ability to select their language of
choice, and helps marketers overcome communication barriers and grow
brand advocates worldwide.
Forms - Large volumes of forms can be created, managed and made
available as part of websites, mobile sites and mobile apps, with
capabilities to adapt to device types and user responses. Forms can be
integrated with business processes, helping government agencies,
financial services organizations and others increase efficiency and
improve response times.
The capabilities of Adobe Experience Manager are built on a unified
platform, offering organizations the flexibility to deploy and manage
digital experiences themselves or in the cloud via Adobe's managed
Aseem Chandra, vice president, Adobe Experience Manager and Adobe
Target (News - Alert), Adobe
"Digital experiences have extended well beyond the PC to tablets,
mobile devices, social channels, digital glass, and even wearables.
Whether searching a mobile site, diving into a favorite tablet app, or
participating in an online community, consumers expect brands to
provide a consistent, personal experience every time. Adobe Experience
Manager, as part of the industry's most complete set of marketing
solutions, is uniquely positioned to continue defining the future and
helping marketers succeed every step of the way."
Ryan Bonifacino, vice president, Digital Strategy, Alex
"Alex and Ani is the world's fastest growing multichannel retailer
with an intensely loyal following of customers, so the digital
marketing solutions we adopt have to be versatile and best in class.
Adobe Experience Manager offers strong integration with Adobe
Marketing Cloud and Creative Cloud, which empowers teams to develop
and deliver insight-driven digital experiences across devices with the
same personalized mindset as our products themselves. This enables
companies like ours to align traditional and digital marketing
strategies across sales channels to support accelerated business
Sandra Van Wormer, digital marketing director, DuPont
"At DuPont, we are the world's leading science company focused on
solving the greatest challenges in food, energy and protection. To do
this successfully we must reach our customers around the world in a
way that resonates with them and addresses the challenges they
face. Adobe Experience Manager helps us to fulfill our strategies by
enabling digital experiences that are optimized, and that can be
efficiently leveraged across languages and geographies."
Chris Hansen, associate director of Digital Design and Development for
Internet Sales, Verizon
"A top priority for us is offering customers the best user experience
on any device. With advances in Adobe Experience Manager, new products
can be delivered across more devices faster. We're impressed by the
new digital asset management capabilities, which offer greater
flexibility and control, enable companies to manage and deliver assets
more efficiently, as well as keep coordinated on the experiences being
driven by multiple teams."
Barbara Venneman, principal and Deloitte (News - Alert) Digital national digital
marketing leader, Deloitte
"Converging forces in the industry continue to pressure organizations
to establish an integrated marketing capability to engage with an
increasingly savvy, informed, and multi-faceted customer. The product
advances announced today by Adobe represent a significant step forward
in helping marketers to more effectively and easily deliver
personalized and consistent experiences across the customer's channel
of choice and in the customer's preferred language."
Bob Van Beber, senior vice president and Managing Director, SapientNitro
"Today's always-on and digitally-savvy consumer demands a connected
and personalized user experience that cuts across channels and
devices. We rely on Experience Manager to give our global marketers a
robust framework and tool to bring their brand experiences to life
across platforms in a very effective, efficient manner. We look
forward to these enhancements to support our new capabilities and
provide increased value to our customers."
The new Adobe Experience Manager is expected to be available on a
worldwide basis by the end of May 2014.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
1 "Digital Roadblock: Marketers Struggle to Reinvent
Themselves" Adobe, March 2014
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