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Cardlytics to Speak at Barclays Emerging Payments ForumNEW YORK --(Business Wire)-- Cardlytics, the leader in Card-Linked Marketing, will have a member of its executive team speak at the Barclays Emerging Payments Forum. Marc Ginsberg, EVP, US Advertising Business, will be on the "Leveraging Data and Analytics: Getting Closer to Consumers" panel alongside executives from Acxiom (News - Alert) Corporation, Affinity Solutions, GlobalConnect, and ShopperTrak. The session will bring together some of the top leaders in the payments industry to discuss how data and analytics can be best used in today's market. Mr. Ginsberg will specifically touch on Card-Linked Marketing (CLM) and how this new customer engagement and retention tool can benefit businesses and increase customer loyaty.
About Cardlytics Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics' patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world's leading loyalty company, Aimia.
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