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Smartphones and their fashion week connection [Shows] [Times of India]
[March 18, 2014]

Smartphones and their fashion week connection [Shows] [Times of India]

(Times of India Via Acquire Media NewsEdge) Increasingly, smartphones are taking fashion to the internet even before models complete their runway walks at fashion week.

Taking a cue from that, Nokia, one of the official partners of the Lakme Fashion Week Summer/Resort 2014, tied up with designer duo Shantanu and Nikhil to create their exclusive fashion week collection inspired by the Nokia Lumia 1520. The duo will showcase the collection during their show at 7.30 pm today.

Said the designers, "The brand story of the phone -- 'reliving your memories' -- was an inspiration for us and fit perfectly into our collection, which is about an imaginative timeless social avatar that has travelled many moods and moments to become time itself. The smartphone helped us craft a pleasing story that any artist would want to portray through their work. The large HD screen of the device worked as our canvas and the camera and video experience added to our inspiration." Nokia also ran an online contest for fashion enthusiasts to take a guess at the future trends for 2014 on Facebook and Twitter. The winner stands to win a Shantanu and Nikhil outfit.

(c) 2014 Bennett, Coleman & Company Limited

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