[March 13, 2014]

Lytx and Sentry Insurance to Provide DriveCam Program to Sentry's Transportation Clients

Lytx, Inc. (formerly DriveCam, Inc.), a global leader in delivering driver safety and compliance solutions, today announced that it has signed an agreement with Wisconsin-based Sentry Insurance to provide Sentry's transportation clients with the DriveCam powered by Lytx^™ driver safety management solution. Sentry will share a significant portion of the monthly program cost, and expects its clients to broadly adopt the DriveCam^® Program. Additionally, Sentry will leverage the DriveCam Program as an integrated component of its loss control services supporting its fleet clients. Terms of the agreement were not disclosed.

"Safety on the road is a priority for Sentry," said Dave Gibson, Sentry's Director of Safety Services - Transportation. "The DriveCam program will help our customers operate safer fleets and help us protect them against fraudulent claims. We believe so strongly in the program that we'll share a portion of our customer's cost to implement the program."

"We've made it a priority to affiliate with the top trucking insurance carriers in the industry, and are thrilled to have Sentry Insurance on board," said Eliot Feldstein, senior vice president of strategy and corporate development, Lytx Inc. "Sentry has a history of excellent safety services, and we look forward to contributing to its future success by helping to make our roads safer.."

DriveCam powered by Lytx improves safety by combining data and video analytics with real-time driver feedback and coaching, resulting in decreased collision-related costs and fuel consumption. Using its patented Lytx Engine^™, the DriveCam Solution identifies, scores, prioritizes and tracks the results of driving behaviors to identify improement opportunities for increased safety. An in-vehicle device captures driving behavior, which is objectively reviewed and scored by trained professionals, then passed on to the fleet for use in coaching drivers.

Lytx delivers unique insights to its clients with actionable data that includes video-based events, the DriveCam Online^® coaching platform, and a large, dedicated client team to help them achieve fleet performance improvements year-after-year. The company's patented predictive analytics technology finds the "needle in the haystack" so that clients can focus on what matters most - running their businesses efficiently and bringing drivers home safely.

About Sentry Insurance

As a leader in the trucking insurance industry, Sentry has the expertise to design the individualized protection that trucking operations need. Clients have access to customized coverages, specialized safety programs and expert claims administration. The Sentry Insurance Group, headquartered in Stevens Point, Wisconsin is one of the largest and strongest mutual insurance companies in the United States. With 13.2 billion in assets and more than 4 billion in policyholder surplus, Sentry is rated A+ ("superior") by A.M. Best, the industry's rating authority. A complete list of underwriting companies can be found at www.sentry.com. Sentry insurance policies, coverages, benefits and discounts are not available in all states; see insurance policy for complete coverage details. For more information on our Transportation division, visit: www.fortruckersonly.com

About Lytx

At Lytx (formerly DriveCam, Inc.), we harness the power of data to change human behavior and help good companies become even better. Our flagship product, DriveCam powered by Lytx^™, sets the standard for driver safety in the industries we serve, and our RAIR^™ Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam program. We protect more than 950 commercial and government fleet clients worldwide who drive billions of miles annually. Our clients realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives - on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit www.lytx.com.

Lytx; DriveCam powered by Lytx; Lytx Engine; Lytx Insights; Sense, Predict, Prevent; and Delivering Insights. Driving Results; are trademarks of Lytx, Inc. DriveCam, DriveCam Online and RAIR are registered trademarks of Lytx, Inc.

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