[March 13, 2014]

FUJIFILM Medical Systems and FUJIFILM SonoSite Showcase Comprehensive Women's Health Portfolio at the National Consortium of Breast Center (NCoBC) Meeting

(Booth #53) - FUJIFILM Medical Systems U.S.A., Inc., a leading provider of diagnostic imaging products, and FUJIFILM SonoSite Inc., the world leader in point-of-care (POC) ultrasound, will showcase its comprehensive women's health care solutions on March 15 -19 at the National Consortium of Breast Center Meeting in Las Vegas, NV. The NCoBC brings together medical and industry professionals from around the globe to network, learn and share ideas, methodologies and treatment options that improve quality of care and outcome for patients diagnosed with breast diseases.

"Attendees at this year's conference will see firsthand why radiologists have made Fujifilm a worldwide leader in breast imaging," said David Hotchkiss, director of marketing, Women's Health, FUJIFILM Medical Systems U.S.A., Inc. "The comprehensive, integrated portfolio offered by Fujifilm delivers image clarity and patient comfort. With Fujifilm, healthcare providers acquire exceptional images to make confident diagnostic interpretations."

During the meeting, Fujifilm will highlight a broad range of its mammography and ultrasound solutions:

Fujifilm will introduce its latest and most innovative digital mammography system, the Amulet (News - Alert) Innovality*. Among the many new features of the Amulet Innovality is the ability of this system to utilize advanced applications which includes the ability to do breast tomosynthesis studies***. The Amulet Innovality also has been designed to enhance patient comfort and the patient experience during annual exams. The Amulet Innovality will be known as the ASPIRE Cristalle** once available in the United States.

The Aspire Comfort Paddle, a patented paddle designed to improve patient comfort and reduce patient pain by allowing technologists to ensure even compression of the breast. The comfort paddle fits to the shape of the breast, while holding the breast securely and ensuring the tissue is separated. The new product is now available with the Aspire HD Plus and Amulet Innovality.

Over 9,000 global customers have put their trust in Fujifilm to deliver exceptional image quality, workflow, and extraordinary patient care through thoughtfu and innovative product research and design for both CR and DR FFDM customers.

FUJIFILM SonoSite Inc. will showcase its high-resolution ultrasound kiosk, the X-Porte™. X-Porte was designed to cure side-lobe imaging artifacts, through a new type of technology never before used in an ultrasound system: SonoSite's proprietary Extreme Definition Imaging™ (XDI). XDI is a new beam forming algorithm that significantly reduces the visual clutter from side-lobes that affect all ultrasound products regardless of system size. The resulting ultrasound image appears cleaner with optimal tissue differentiation. The technological innovations are a result of the feedback and experiences of hundreds of clinicians that were observed during the development of the ultrasound kiosk.

For more information about Fujifilm's Aspire Breast Imaging Solutions, please visit: http://digital-mammography.fujimed.com. For more information about the X-Porte™, please visit: www.sonosite.com.

About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women's health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc. supplies high quality, technologically advanced FUJINON brand endoscopes to the medical market. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information please visit www.fujimed.com and www.fujifilmendoscopy.com.

FUJIFILM SonoSite, Inc. is the innovator and world leader in bedside and point-of-care ultrasound, and an industry leader in ultra high-frequency micro-ultrasound technology. Headquartered near Seattle, the company is represented by 26 subsidiaries and a global distribution network in over 100 countries. SonoSite's portable, compact systems are expanding the use of ultrasound across the clinical spectrum by cost-effectively bringing high-performance ultrasound to the point of patient care. For more information, go to: www.sonosite.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

*The Amulet Innovality is not commercially available in the United States.

**The ASPIRE Cristalle will be made commercially available in the United States upon receipt of FDA clearance. Caution: Investigational Device .Limited by U.S. Federal Law to Investigational Use.

***Tomosynthesis functionality for ASPIRE Cristalle is not commercially available in the US.

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