[March 13, 2014] |
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LivingSocial Makes Mobile Deal Purchasing Faster and Easier for Shoppers
WASHINGTON --(Business Wire)--
LivingSocial
today announced that shoppers using its updated
app for iPhone (News - Alert) and iPad now have faster access to the best local
offers, deals on incredible vacations, unique products, and can't-miss
events. With simplified navigation and a new tabbed interface,
LivingSocial's (News - Alert) redesigned app lets consumers browse LivingSocial's
marketplace content with a simple tap. The new iOS app also includes
integration with Passbook, enabling users to redeem vouchers seamlessly,
with no paper print outs required.
"Mobile accounts for over half of our traffic, approximately a third of
our transactions, and tens of millions of consumer purchases," said Ian
Costello, VP of Product Development, LivingSocial. "It's clear that the
future of LivingSocial is mobile and we want to give our customers the
best experience possible. We are constantly looking for ways to improve
our app so that they can find the deals they want quickly and easily.
Our improved mobile experience also benefits our merchants by providing
an optimized channel for reaching their target customers."
Highlights of LivingSocial's app update include:
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Consumer Convenience - LivingSocial's offer pages have been
redesigned to ensure the best deal shopping experience from the
convenience of an iPhone or iPad. These pages load faster and offer
more information including maps and merchant contact information. An
updated carousel of images on the app homepage makes the shopping
experience more dynamic and fun, enabling simple navigation through
featured deals with the swipe of a finger.
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Customized Shopping - Offer categories like restaurants,
beauty, events, sports, and fitness let shoppers access their favorite
types of deals quicker, while improved search highlights deals ending
soon so users don't miss out on the hottest offers. Shoppers can also
find deals by geolocation, allowing them to save money on offers
nearby.
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Passbook Integration - Consumers can add vouchers directly to
their Passbook account from the LivingSocial app, eliminating the need
for consumers to print and carry coupons.
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Pre-purchase Offers - App users will now be able to claim money
saving offers including both coupons and select merchant promotions
for use at merchant sites both online and in-store.
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Social Sharing with Me+3 - LivingSocial's 'Me+3' functionality
lets consumers receive a free deal when three friends purchase a deal
through a referral link.
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Gifting - Giving on the go has never been easier - consumers
can gift vouchers at the time of purchase and send to the recipient
via email.
To coincide with the launch this week, LivingSocial is offering savings
of 20 percent off with the code: MOBILE20. The offer expires on
March 16 at 11:59 p.m. PDT and is valid on mobile app purchases only.
For details see: https://www.livingsocial.com/sponsors/mobile20
About LivingSocial
For more about LivingSocial, connect with us at livingsocial.com,
on our blog,
or on Facebook,
Twitter,
or YouTube.
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