[March 10, 2014]

Dialog Group Chosen to Work with Synapse Wireless

Dialog Group, an Austin-based technology business and marketing consulting agency, today announced it's been chosen as the Agency of Record for Synapse Wireless, a Huntsville, Alabama-based provider and emerging leader in Internet of Everything technology. The Internet of Everything is the connection and communication of new and existing devices to each other, to the internet, and to you.

The promise of Internet of Everything technology cannot be overstated. Synapse Internet of Everything technology enables communication to and from any kind of machine-to-machine (M2M), device or object, and makes it intelligent, giving it the ability to respond, collect data, make decisions and take action, creating a transformation in its use - in time, energy and efficiency.

Partnership

"We needed the right agency partnership that reflects what we do. We embed technology that makes machines and objects smarter, and analyze the data from these devices which transform the way businesses work," said Ben Bender, Director of Marketing, Synapse Wireless. "Dialog is known for creating clear inflection points in the growth of their cients. This has impressed us tremendously. Their unique strength lies in the ability to provide both business strategy and marketing execution that when applied, rapidly and intelligently transforms business growth. It is also rare to find a partner who understands complex technology at the level Dialog does."

"As our team fully comprehended that Synapse had designed cloud-based solutions that could do anything from alert a factory supervisor when manufacturing equipment is malfunctioning to wirelessly monitoring some of the world's largest solar fields, we saw the infinite ways Synapse adds intelligence to anything - object, machine, device etc., giving businesses new information and obvious follow-on analytics that change forever the way businesses operate," said Bob Gutermuth, President and Founder, Dialog Group. "And because Synapse has been doing this kind of work for a long time, they're now an established leader in the Internet of Everything, poised for hyper-growth. We look forward to being a part of that. Dialog's core strength is helping companies grow - and manage that growth - and we believe that Synapse Wireless' technology is a game-changer," said Gutermuth.

About Dialog Group

Dialog Group (www.dialoggroup.com) helps clients leverage change as an advantage and engine of innovation across their entire business, building breakthrough opportunities for market domination. Its clients include global brand leaders in technology, hospitality, and healthcare, along with emerging leaders in diverse spaces that rely on Dialog for its ability to help them quickly identify and act on new opportunities for growth. With proven expertise in the practice areas of: purpose and performance, insight and analytics, corporate and business unit strategy, brand engineering, digital experience, channel effectiveness and go-to-market management, Dialog Group has worked with clients that include Adobe, Apple (News - Alert), AMD, HP, Lenovo, Starwood Hotels, Synapse Wireless and others.

About Synapse Wireless, Inc.

Synapse Wireless, Inc. (www.synapse-wireless.com) delivers proven, scalable M2M connectivity solutions designed to revolutionize business. Built on its award-winning SNAP® wireless mesh network operating system, Synapse brings game-changing analytics that matter. Synapse Wireless solutions are deployed on enterprise-class platforms, distributing intelligence to the edge of its customers' networks. Synapse is a subsidiary of McWane, Inc. (www.mcwane.com)

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