[March 06, 2014]

NexTech Selects Dodge Communications as its Integrated Communications Partner

Dodge Communications, an integrated communications agency serving the healthcare industry, has been selected to provide strategic public relations and marketing support to NexTech Systems, a leading provider of specialty-specific electronic medical record (EMR) and practice management solutions.

Since its founding, NexTech has experienced consistent growth and now supports more than 7,000 surgeons and physicians, and more than 40,000 practice staff members. With fully integrated, personalized and certified EMR, practice management, and marketing software, NexTech helps specialty practices of all sizes meet meaninful use attestation, increase efficiency and ensure compliance.

"When looking for a PR and marketing partner, it was imperative that we found an agency that was not only well-versed in healthcare, but also understood our specialty-specific position," says Tycene Fritcher, vice president of marketing at NexTech. "Dodge's industry knowledge and the company's proven track-record with successful, integrated public relations, branding and marketing programs met all of our needs."

As NexTech's integrated communications partner, Dodge will leverage its strong relationships with industry media to garner consistent and impactful exposure. Dodge will also execute a full brand repositioning program to help reflect NexTech's values and further define the company's position in the market.

"As specialty providers become increasingly focused on meaningful use and move toward greater coordination, specialty-specific resources like those offered by NexTech are vital," says Chowning Johnson, vice president at Dodge Communications. "We are looking forward to working with NexTech to help the company elevate its message and raise awareness of the exceptional work that they do in the specialty space."

About Dodge Communications

Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.

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