[March 06, 2014]

Research and Markets: Customer Relationship Management (CRM) Market & Social CRM Report: Forecasts & Analysis up to 2018

Research and Markets (http://www.researchandmarkets.com/research/tjspnc/customer) has announced the addition of the "Customer Relationship Management (CRM) Market & Social CRM - Global Advancements, Forecasts & Analysis (2013 - 2018)" report to their offering.

CRM has become a vital part for various functions across global enterprises. Advancements in Social CRM have made it faster, reachable and have also brought in vital information on business analytics. Enterprises are adopting social CRM as an additional channel in the overall CRM software solutions. Social CRM refers to a social layer on top of tradition CRM software solutions; these solutions provide enterprises with several advantages including increased transparency, better communication of business ideas andinformation, flexibility and performance. Social CRM helps companies to establish customer engagements and increase their brand presence among customers. Social CRM focuses on capturing the customers need and creating value for them in a transparent business environment

Major forces driving this market are the rising focus on customer engagement, emerging SMEs, social platforms and the recognition of sharing ideas on a real time basis. Enterprises are coming up with solutions for Social Monitoring, Social Listening, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers. Today, customer relationship management market is not limited only for increasing sales and improving marketing activities, but to bring in more customer engagement with the enterprises

Companies Mentioned:

- Acquia

- Allegiance

- Amdocs

- Contactually

- IBM (News - Alert)

- ITC Infotech

- Jive Software

- Lithium

- Microsoft

- Nearstream

- Netsuite

- Nextprinciples

- Nimble

- Oracle

- Pegasystems (News - Alert)

- Ramco Systems

- SAGE

- SAP

- Salesforce

- Sugarcrm

- Tracx

For more information visit http://www.researchandmarkets.com/research/tjspnc/customer

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