|[March 05, 2014]
Limited Edition UE BOOM Rocks Vibrant New Skin by Legendary Street Artist Kenny Scharf
NEWARK, Calif. --(Business Wire)--
Today Ultimate Ears unveiled the latest artist partnership for its
popular line of limited edition UE
BOOMs. Teaming with New York City street art legend Kenny Scharf,
edition run of UE BOOM sports Scharf's celebrated Blablobs design.
Limited Edition Kenny Scharf Blablobs UE BOOM (Photo: Business Wire)
This design collaboration is the latest in a series of one-of-a-kind
acoustic skins for the UE BOOM, reflecting the vibrant, spontaneous and
socially immersive qualities shared by both Scharf and Ultimate Ears.
Since the early 1980s, Scharf has revolutionized the New York City art
world, bringing a galaxy of colorful characters to the streets. Now,
he's bringing his joyful brew of pop abstract surrealism to the smart
acoustic skin of the UE BOOM.
"This collaboration with Kenny is also a metaphor for Ultimate Ears'
mission," said Rory Dooley, general manager of Ultimate Ears. "In their
simplest form, music and art are our personal expressions shared with
the world. Bringing Kenny's passion for integrating art into everyday
life to the UE BOOM reinforces our commitment to social expression."
Introduced in 2013, UE BOOM features a cylindrical shape that blasts
bold 360-degree sound, a water- and stain-resistant acoustic skin and up
to 15 hours battery life. Pair all of this with Scharf's urban style and
sci-fi flair and you get the perfect combination of art, music and
"I want to bring art into people's everyday life, making it approachable
and easily connectable," said Scharf. "I believe artists have a
responsibility to connect and inspire people across all wlks of life.
Working with Ultimate Ears, a company that holds the same beliefs, was
exciting and fun for me."
A contemporary of Keith Haring and Andy Warhol, Scharf has continued to
remain prolific and relevant as he constantly creates and collaborates
across a wide range of mediums. Scharf is represented by Beverly Hills
based memBrain Licensing.
Pricing and Availability
The Blablobs limited edition UE BOOM is expected to be available in the
U.S. and in select countries in Europe starting in March 2014 for a
suggested retail price of $199.99. The design is also available at the
Paris-based boutique retailer Colette, in conjunction with an in-store
art installation by Scharf. For more information, please visit www.ultimateears.com
To find out more about Kenny Scharf, please visit http://kennyscharf.com/.
About Kenny Scharf
Kenny Scharf rose to prominence alongside his friends and contemporaries
in the 1980s, most notably, Jean-Michel Basquiat and Keith
Haring. Scharf was a pioneer among artists who integrated street culture
into the contemporary art mainstream, incorporating pop and comic
imagery in his sculpture, installation and paintings. Scharf ultimately
established himself as a master of iconic imagery within the field of
contemporary art. Scharf's work is included in numerous public and
private collections and has been exhibited internationally at museums
and institutions including the Whitney Museum of American Art, the Eli
Broad Foundation, MOCA Los Angeles and the Stedelijik Museum. Scharf has
continued to pioneer unique projects like his Cosmic Cavern - a black
light disco installation that was first exhibited at the 1985 Whitney
Biennial and inspired his Cosmic Cavern A GoGo disco party, held in the
basement of a Brooklyn warehouse from 2008. In 2010, Scharf collaborated
with Tony Goldman and The Hole to create an expansive outdoor mural on
the corner of Houston Street and the Bowery. He has showcased his unique
spray-can paintings on many roll-up storefront shutters throughout
Manhattan as part of a public art project by the Mediacy Group's Gatescapes
program. In the spring of 2011, his work was featured in Art in
the Streets at The Museum of Contemporary Art, Los Angeles. Scharf
lives and works in Los Angeles, California.
About Ultimate Ears
Ultimate Ears, a brand of Logitech (News - Alert), revolutionized the way artists
perform music on stage with the creation of its custom fit professional
earphones in 1995. Today, more touring artists use Ultimate Ears than
any other brand, and UE makes critically acclaimed earphones and
speakers that are redefining the way people experience the music they
love. Ultimate Ears is the leading supplier of custom fitted earphones
for professional musicians and an emerging provider of premium speakers
and earphones for the consumer market. For more information, please
Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company's website at www.logitech.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140305005531/en/
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