|[March 04, 2014]
BostonGlobe.com Launches Metered Subscription Model
BOSTON --(Business Wire)--
the website that provides complete access to The Boston Globe's
award-winning journalism, today launches a metered subscription model
that will allow occasional readers to sample some content for free.
The meter, which takes effect today, gives readers access to 10 free
stories on BostonGlobe.com during a rolling 30-day period, which begins
with the first story. Readers will continue to have access to Globe
content when referred from social media and search.
"We're making this change so occasional readers can sample more of our
news, features, opinions, and investigative journalism, free of charge.
We hope these readers will find that the Globe is an essential part of
their day, and become subscribers," said Pete Doucette, vice president
of consumer sales and marketing. "Our hift to the metered model is part
of our effort to continually experiment, test, and analyze how our
readers engage with us digitally. We want to find the right balance
between sharing on social media and paid subscription access to premium
Globe content, and we believe that we can only arrive at that balance
BostonGlobe.com, which launched as a subscription website in fall 2011,
is the official website for the full spectrum of content created by The
Boston Globe newsroom, which is continually exploring new ways to tell
stories interactively. Subscribers have access to the Globe's
award-winning news, opinion, commentary, video, and investigative
journalism - and will be able to comment freely on articles,
contributing to the debates and discussions that shape our city and our
BostonGlobe.com includes a continually updated stream of breaking news,
as well as comprehensive sections like SundayArts, SundayTravel, and
Ideas. The site also provides access to ground-breaking exclusives from
our Pulitzer Prize-winning Spotlight and metro investigative teams,
must-read arts, film, and music criticism, and the expertise of
specialists like All Things Catholic columnist John Allen.
Subscriber benefits also include an optimal reading experience via
responsive design across all devices, Today's Headlines Newsletter and
Breaking News Alerts, and access to exclusive talks with newsmakers and
celebrities through The Boston Globe Insiders program. Subscribers can
freely access the ePaper replica edition and the Globe iPhone (News - Alert) app.
The metered model is expected to bring more traffic to Globe
advertising, providing a strong return on investment for advertisers.
About Boston Globe Media Partners, LLC
Boston Globe Media Partners, LLC., provides news and information,
entertainment, opinion, and analysis through its multimedia properties.
BGMP includes The Boston Globe, the Worcester Telegram & Gazette,
BostonGlobe.com, Boston.com, Telegram.com, and Globe Direct.
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