|[February 27, 2014]
OBJE Scouts Cutting-Edge Biofeedback Gaming Innovations
SARASOTA, Fla. --(Business Wire)--
As the company works to deliver cutting-edge gaming apps to build its Novalon
Games brand, OBJ Enterprises (OTCBB: OBJE) is exploring the
innovative use of biofeedback monitoring to enhance users' video game
Biofeedback involves monitoring of the unconscious bodily functions such
as pulse, respiration, temperature and sleep cycles in order to train
someone to better control that function. Now that new technology is
making the collection of biofeedback data easier and more useful than
ever before, it's poised to dramatically expand real-time user input
into games-creating a challenging, customized experience.
"We're already seeing mobile applications that use biofeedback to help
users quit smoking, lose weight and cope with anxiety, using a
combination of the monitoring capabilities built into mobile devices as
well as peripherals," said OBJE CEO Paul Watson. "Soon, biofeedback will
be used to tailor gaming experiences to a player's physical and
emotional state. It's an evolutionary leap that we plan to help lead."
While mainstream game developers are only just beginning to experiment
with using biofeedback to alter the outcomes of their games, the
tchnology is already enhancing treatment in the booming healthcare
sector. At the SXSW
Gaming Expo next month, OBJE will seek out new partners to assist
with the development of bold, new games capable of helping to train,
rehabilitate and even heal patients around the globe.
Through its gaming division, Obscene Interactive, OBJE is constantly
striving to deliver innovative and engaging gaming products for the
Apple (News - Alert) (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play market
alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9
Limited (NASDAQ: NCTY).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of mobile applications for smartphones and
tablet computers. OBJE is building a portfolio of popular gaming titles
crafted to appeal to a broad audience of consumers all over the world,
supporting multiple mobile platforms for maximum marketing value.
Obscene Interactive is focused on delivering the best in social gaming
solutions to a mass market in order to capitalize on the rapid expansion
of the mobile app marketplace.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.
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