|[February 25, 2014]
SOASTA mPulse Reveals New User Mobile Web Browsing Data, Highlighting iOS Users as the Most Valuable to Marketers
BARCELONA, Spain --(Business Wire)--
Mobile World Congress (News - Alert) - SOASTA,
the leader in cloud and mobile testing, today released new mobile Web
page load time data aggregated by mPulse,
SOASTA's (News - Alert) award winning Real User Monitoring (RUM) solution. Results show
that iOS is still the most widely used mobile operating system for Web
browsing and Safari the most popular mobile browser.
In total, SOASTA analysts released 2,673,573 hours worth of data-the
equivalent of 305 years of time users spent waiting on load pages in the
United Kingdom, France, Germany, Spain and Italy. The data shows that
iOS is the most widely used mobile Web browsing operating system in all
five regions, but most prevalent in the United Kingdom, at 69% and least
in Germany at 58%. The overwhelming majority of iOS page loads, from 95%
o 97% depending on the region, were made using Safari, the default iOS
browser, vs. Chrome Mobile iOS, the leading third party iOS browser.
France and Spain, at just five percent of pages loaded, were the top
users of Chrome Mobile iOS.
"SOASTA mPulse provides customers with useful and actionable insight
into real user activity on mobile, and how their activity evolves year
after year," said SOASTA CEO Tom Lounibos. "These statistics show mobile
internet marketers that iOS retains its mobile Web browsing lead, even
with the growth in Android (News - Alert) device sales. In short, Apple iOS users are
still the most active mobile users on the Web, and therefore the most
valuable type of users for marketers to target."
SOASTA's mPulse solution captures and aggregates the real-time
engagement and performance metrics critical for businesses to gain
insight into their users activity. It gives decision-makers the data
needed to analyze the impact of performance on the company's bottom
line, take quick action, and factor critical information back into the
application or Web development lifecycle.
SOASTA is the leader in cloud testing. Its Web and mobile test
automation and monitoring solutions, CloudTest, TouchTest and mPulse,
enable developers, QA professionals and IT operations teams to test and
monitor users with unprecedented speed, scale, precision and visibility.
The innovative product set streamlines test creation, automates
provisioning and execution, and analyzes real user behavior in real-time
to deliver actionable intelligence, faster. With SOASTA, companies have
confidence that their applications will perform as designed, delivering
quality user experiences every time. SOASTA's customers are many of
today's most successful brands including Avaya, American Girl, Bonobos,
Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit,
Microsoft (News - Alert) and Netflix. SOASTA is privately held and headquartered in
Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks
are property of their respective owners. Other product or company names
mentioned may be trademarks or trade names of their respective companies.
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