|[February 23, 2014]
The Perfect Workout Partner, Plantronics BackBeat FIT Offers Superior Stability, Comfort and Wireless Freedom
BARCELONA, Spain --(Business Wire)--
Mobile World Congress (News - Alert) - Plantronics
(NYSE: PLT), a pioneer in wearable technology, today announced its
latest wireless stereo headphones, BackBeat
FIT. Custom-built for use during an active lifestyle, BackBeat FIT
combines comfort, fit and stability with Plantronics' (News - Alert) renowned audio
excellence. Connecting to devices wirelessly via Bluetooth®, the small,
lightweight BackBeat FIT lets users focus on fitness and enjoy their
music, providing superior stereo performance and eliminating the
distraction of tangled cords. Its unique, flexible design provides a
comfortable, secure fit whatever your activity level. BackBeat FIT will
be available worldwide starting in April 2014.
The stable, comfortable Plantronics BackBeat FIT wireless stereo headphones provide all the power, safety features, and premium audio you need to stay motivated and moving, indoors or out. (Photo: Business Wire)
"More than half of people who exercise make music an essential part of
their workout. With BackBeat FIT we're ushering in a new way of
motivating yourself with music - without the distraction of cords," said
Greg Miller, senior category manager for stereo with Plantronics. "Along
with superior sound and the ability to take and make calls, BackBeat FIT
incorporates an all-new, incredibly stable and comfortable design along
with a host of safety features."
In a recent survey1, 40 percent of respondents felt safety
features were extremely important while exercising at night. BackBeat
FIT provides onsumers with bright colors and unique reflective
materials on the headband and armband/carrying case to increase
visibility and add an element of safety when exercising in the early
morning, evening or night hours. Additionally, the eartip has been
specially designed to allow exercisers to hear environmental sounds, so
they can remain aware of potential hazards in their surroundings.
Stable, comfortable fit: BackBeat FIT stays in place. Its
soft-but-strong, flexible headband and in-ear stabilizers ensure a
snug, stable fit that is comfortable, no matter how active the user
Durable, sweat-proof design: Designed to handle the hardest
workouts, BackBeat FIT has a rugged, sweat-proof design plus extra
protection from Plantronics' exclusive P2i sweat- and weather-proof
Safety first: The bright colors and reflective materials of
BackBeat FIT help protect the user day or night, and its unique,
safety-oriented eartip design allows the user to be more aware of
Two-in-one armband/carrying case: Get moving right out of the
box with the included smartphone armband - it secures a smartphone and
car key during a work out, and reverses to act as a protective
carrying case for the headphones when they're not in use.
Small form factor, big battery life: BackBeat FIT packs power
for a week's worth of workouts - up to 8 hours of listening time.
Plus, it offers DeepSleep, a hibernation mode which keeps the
headphones charged and ready to use for up to six months.
Superior stereo headphones: Offering powerful speakers and a
custom codec, BackBeat FIT delivers music's rich bass and crisp highs
to keep you moving.
Wireless Bluetooth technology: Enjoy tangle-free music, videos
and calls by easily connecting, cord-free, to a smartphone.
Hands-off control: BackBeat FIT headphones built-in microphone
allows users to take and make occasional phone calls without having to
touch their mobile device. Easy-to-access on-ear controls let them
control their music with the touch of a finger.
Gets better over time: Over-the-air firmware updates, delivered
via a smartphone app, make it easy to keep the headphones performing
optimally and always have the latest software features, as well as
documentation on the product features and functionality.
Pricing and Availability
BackBeat FIT will be available in two vibrant colors, Lime Burst and
Electric Blue, at authorized Plantronics retailers, etailers, and
carriers in North America, Hong Kong, and Europe starting April 2014.
MSRP for BackBeat FIT is $129.99 USD. For more information, please visit www.plantronics.com.
Plantronics is a global leader in audio communications for businesses
and consumers. We have pioneered new trends in audio technology,
creating innovative products that allow people to simply communicate.
From unified communication to Bluetooth® headsets to gaming solutions,
we deliver uncompromising quality, an ideal experience, and
extraordinary service. Plantronics is used by every company in the
Fortune 100™, as well as 911 dispatch, air traffic control and various
mission critical applications for those on the frontline. For more
information, please visit www.plantronics.com
or call (800) 544-4660.
Plantronics, BackBeat, DeepSleep and Simply Smarter Communications are
trademarks of Plantronics, Inc. registered in the US and other
countries. The Bluetooth® word mark and logos are registered trademarks
of Bluetooth SIG, Inc. and any use of such marks by Plantronics is under
license. All other trademarks are property of their respective owners.
1 - Google (News - Alert) Consumer Survey, "Workout With Music," September 2013
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140223005180/en/
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