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Violin Memory Appoints Tom Mitchell Senior Vice President, Global Field Operations
[February 18, 2014]

Violin Memory Appoints Tom Mitchell Senior Vice President, Global Field Operations

SANTA CLARA, Calif. --(Business Wire)--

Violin Memory®, Inc., (NYSE:VMEM), a leader in persistent memory-based storage solutions, today announced that it has appointed Thomas G. Mitchell to the position of senior vice president of Global Field Operations. Mr. Mitchell joins the Company effective today and will report to Kevin DeNuccio (News - Alert), president and chief executive officer, Violin Memory.

Mr. Mitchell brings more than 25 years of executive experience leading sales, marketing and channel organizations for some of the world's best known technology companies. In his new role, he will focus on evolving Violin's go-to-market model to increase its leverage of strategic partnerships and indirect channel relationships, and oversee the Company's global sales engagement with its customers. He will provide day-to-day leadership of the Violin Sales, Systems Engineering and Channel teams.

"Tom Mitchell brings to Violin a wealth of experience in creating, leading and transforming the sales and go-to-market models of some of the most successful companies in our industry," said Kevin DeNuccio, Violin Memory president and chief executive officer. "As one of the best sales leaders I've had the opportunity to work with in my career, I can't imagine anyone better suited than Tom to lead our teams as we work to strengthen our go-to-market execution."

"I'm very excited to join the Violin team and look forward to leading our sales into the next phase of growth," said Tom Mitchell, Violin Memory senior vice president, Global Field Operations. "I think we have a rare opportunity to acquire share in a rapidly growing market fueled by disruptive technology through the alignment of our direct and partner sales teams."

Most recently, Mr. Mitchell served for four years as Senior Vice President, Global Sales for Avaya (News - Alert) Inc., where he was responsible for leading the Avaya worldwide sales and channel organizations. He previously held the position of Senior Vice President and President, Avaya Go to Market, where he brouht cross-functional discipline, strategy and accountability to the task of creating and operationalizing an efficient go-to-market strategy.

For more than nine years, Tom was Senior Vice President, Worldwide Channel Operations at Cisco Systems (News - Alert), Inc., where he designed and implemented one of the first high-touch channel models in the industry. In that role, he led approximately 1800 employees in the channel sales and marketing, telesales, and field sales engineering organizations.

Before joining Cisco, Tom spent nine years at Motorola in roles of increasing responsibility within the sales and marketing organization.

About Violin Memory

Violin Memory (NYSE:VMEM) enables businesses to access real-time information by delivering memory-based storage solutions that close the compute storage gap. Named by Gartner Inc. as the 2012 market share leader in flash-based storage systems, Violin Memory brings storage performance in-line with demanding, high-speed applications, servers and networks at disk economics. Violin Memory solutions are optimized from the ground up to leverage the inherent capabilities of flash memory, enabling performance of memory at compelling economics for business-critical applications, virtualized environments and big data in enterprise data centers. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Violin Memory's: go-to-market model to increase its leverage of strategic partnerships and indirect channel relationships; go-to-market execution; and opportunity to acquire market share through the alignment of direct and partner sales teams. There are a significant number of factors that could cause actual results to differ materially from statements made in this press release, including: Violin Memory's history of large purchases by a limited number of customers; its limited operating history, particularly as a new public company; risks associated with a transition in executive leadership; its relationship with Toshiba (News - Alert) as its sole supplier of flash-based memory; as well as general market, political, economic and business conditions. Additional risks and uncertainties that could affect Violin Memory's financial results are included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the company's quarterly report on Form 10-Q, which was filed with the U.S. Securities and Exchange Commission, and is available on the Company's investor relations website at and on the SEC's (News - Alert) website at All forward-looking statements in this press release are based on information available to the Company as of the date hereof, and Violin Memory does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

All Violin Memory news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by Business Wire and are immediately thereafter posted on the company's external website, Violin, Violin Memory and the Violin Memory logo are trademarks or registered trademarks of Violin Memory, Inc. in the U.S. and other countries. All other brand or product names used in this public announcement may be trademarks or registered trademarks of their respective owners.

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