TMCnet - World's Largest Communications and Technology Community



CITY UNIVERSITY LONDON -City academic leads the creation of new digital food app
[February 11, 2014]

CITY UNIVERSITY LONDON -City academic leads the creation of new digital food app

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 11 February 2014 Release date- 10022014 - On 28th January, the City University London Professor of Pervasive Computing joined Michelin starred chef, Andoni Luiz Aduriz and President of 'El Jardin de Junio', Dr Luis Castellanos, at Spain's Madrid Fusion to unveil Scentee, a new digital mobile phone app and device.

The digital app is attached to an Apple iPhone to permit the user to virtually prepare a recipe from the restaurant using gestures. The aroma from the finished dish is then released from the phone.

While in Madrid, Professor Cheok and the Scentee app received extensive media coverage. A production team from BBC technology show, Click, flew to Spain to film the launch of the app.

Professor Cheok has high hopes for the new device: 'The Digital Food app opens up new vistas for people around the world who may not have had the opportunity to physically dine in a Michelin star restaurant to virtually experience the real smell of gourmet food prepared by one of the world's top restaurants and chefs. The revolutionary new device brings the sense of smell to mobile phone communications.' Chef Andoni Luiz Aduriz is of the view that digital smell technology developed at City University London will allow chefs to enter a new era in the 21st century: 'In the Internet age, chefs will no longer be solely in their kitchens. They will be like composers and producers on a global scale'.

The app is also expected trigger new innovations and industries for digital and internet communication, entertainment, office automation, and health therapy, using digitized mobile smell.

City researchers have been spearheading new methodological approaches for digitally stimulating the sense of taste to enable remote communication through the sense of taste and smell. They aim to obtain a controllable and accurate actuation of taste and smell using digital methods for the benefit of industry and academic research and to improve the lives persons with smell and taste disabilities. The research will also improve the everyday lives of people wanting to further enhance their social networks with the addition of these modalities. In November 2013, Professor Cheok and his research team were presented with the title of Honorary Experts for their participation as finalists in the Telefonica Hacking Bullipedia competition.

(c) 2014 Electronic News Publishing -

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2017 Technology Marketing Corporation. All rights reserved | Privacy Policy