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DIRECTV and WeatherNation Enhance Coverage with 'Local Weather Now' Instant Access and a New Severe Weather Mix to Be Activated During Major Weather EventsEL SEGUNDO, Calif. & DENVER --(Business Wire)-- DIRECTV and WeatherNation today announced a slate of new weather services including "Local Weather Now," a feature that allows customers to access local weather anytime and the first-ever Severe Weather Mix which will provide six channels of interactive weather coverage on one screen during major weather events. Local Weather Now, a new feature developed in partnership with WeatherNation, offers two ways to access customized local weather information at the zip code level. First, beginning today, customers who are tuned to WeatherNation (channel 362) can press the red button on their remote to access instant local weather conditions and outlook. In addition, later this week, short term and extended weather forecasts by zip code will also be integrated into the live WeatherNation broadcast and run automatically on the channel every 10 minutes. The new Severe Weather Mix will launch in early March and will be activated during major weather events that are potentially life-threatening. Services on the six-in-one-channel mix will vary depending on circumstances and will include:
"The Severe Weather Mix and Local Weather Now services will utilize cutting-edge technology, compelling graphics, expert forecasting ability and story-telling skills to quickly and conveniently communicate complex patterns and explain weather phenomena to viewers at home," said Michael Norton, president of WeatherNation TV, Inc. "We are committed to reliable, consistent, round-the-clock weather information that is meteorologically accurate." About DIRECTV: DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 37 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million customers access to more than 190 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY (News - Alert) TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 13 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 17 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
About WeatherNation TV, Inc.
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