|[February 09, 2014]
IAB Honors Exceptional Leaders in Digital Advertising with Its Annual Sales & Service Excellence Awards
PALM DESERT, Calif. --(Business Wire)--
Today, the Interactive Advertising Bureau (IAB)
announced the winners of its 2013 Sales & Service Excellence Awards.
Applauding outstanding leadership and performance, the IAB Sales Awards
are bestowed upon individuals and organizations that have demonstrated
significant success in interactive advertising sales, as determined by a
survey of executives in the interactive advertising buying community,
both agencies and advertisers. The IAB Service Excellence Awards
recognize exceptional member contributions to IAB industry-related
initiatives. The announcement was made at the 2014
IAB Leadership Meeting: "Marketing 2020: The Digital Agenda" at the
JW Marriott Desert Springs Resort & Spa in Palm Desert, CA (News - Alert).
Sales Excellence Awards
The IAB Sales Executive Council oversees the Sales Excellence Awards
program. In partnership with Advertiser Perceptions, Inc., a noted
research firm specializing in the agency and marketer communities, the
IAB Sales Executive Council determined which awards would be given and
developed the criteria for the awards. Advertiser Perceptions, Inc. then
deployed and fielded a two-part customer feedback survey to identify the
sales organizations and individuals who are viewed by the ad buying
community as achieving the highest standard of excellence.
Approximately 600 agency and marketer decision-makers responded across
two waves of research. The respondents represented a broad cross-section
of verticals, including Automotive, CPG, Financial, Retail and Travel.
Each individual respondent spent at least $1 million on interactive
advertising over the last year.
2013 Sales Excellence Award Winners include:
Overall Sales Excellence for Large Digital Sales Organizations:
NBCUniversal Digital Advertising Sales
Overall Sales Excellence for Small to Mid-Size Digital Sales
Organizations: LinkedIn (News - Alert)
Leadership Through Mentoring: Meredith Kopit Levien, Executive Vice
President, Advertising, New York Times
Sales Person of the Year:
West Coast: Scott Gellman, Google
South: Dane Farnum, LinkedIn
East Coast: Elizabeth Fasano, Pandora (News - Alert)
Central: Jeff Globish, Hulu
"These Sales Excellence Award honorees have proven themselves admirably
on an incredibly competitive and complex playing field," said Sherrill
Mane, Senior Vice President, Research, Analytics and Measurement, IAB.
"Their stellar sales achievements are only made more remarkable, when
you consider that these awards are determined by buy-side executives,
who recognize their talent and dedication to the needs of advertisers
Service Excellence Awards
The IAB Service Excellence Awards honor individual members who have
exhibited strong leadership and provided an exceptional contribution to
one or more significant, completed IAB initiatives over the last year.
They are selected from participants in 20 IAB councils and committees
and dozens of working groups.
"Winners of this year's Service Excellence Awards represent an
unwavering commitment to the betterment of the interactive advertising
industry - to the benefit of stakeholders across the spectrum," said
Julie Van Ullen, Vice President, Member Services, IAB. "We celebrate
each of their achievements today, looking forward to their continued
accomplishments in the digital marketing arena in the years to come."
2013 Service Excellence Award Winners include:
Patrick Albano, VP, Sales - Mobile, Social & Innovation, Yahoo and Dan
Greenberg, Co-Founder & CEO, Sharethrough for their leadership role in
the creation of the "IAB Native Advertising Playbook"
John Battelle, Executive Chair, sovrn Holdings, Inc. & Founder,
Federated Media Publishing, for the creation and leadership of the
Traffic of Good Intent Task Force
Sandro Camarao, VP, Product Management, MediaBrix, Inc., for his
leadership in the 2013 revision of the "IAB Games Platform Status
Frannie Danzinger, Director of Marketplace Development, Bizo, for
spearheading the creation of two IAB/Bizo "B2B for Dummies" guides
with Wiley Publishing
James Deaker, Vice President of Revenue Management, Privacy and
Policy, Yahoo, for being the driving force behind the "Data Primer 2.0"
J. Allen Dove, Chief Technology Officer, SpotXchange, for his
leadership of the Data Standards Quality & Best Practices Working
Group and his contributions to Audience (News - Alert) Exchange Protocol
Michael Evangelista, VP, Product Management, FreeWheel, for his hard
work and dedication in updating the "Video Metrics Definitions"
Paula Foundeur, Research Director, Vibrant Media, and John Haskin,
CMO, 33Across, for their stellar contributions to Mobile Rising Stars
Anne Frisbie, VP & General Manager, Global Alliances, InMobi, for her
ongoing contributions to IAB efforts to improve creative and
measurement and her outstanding leadership of the IAB Mobile Committee
Alanna Gombert, General Manager, CatalystDesk, Condé Nast, for helping
to create from scratch the Premium Publishers Programmatic Task Force
and put out to market key thought leadership in this arena; she is
also being recognized for her efforts in helping IAB expand the
Quality Assurance Guidelines program
Lisa LaCour, VP, Global Marketing, Outbrain, for her leadership of the
Recommended Content Widget Working Group and contributions to the "IAB
Content Marketing Primer"
Jordan Mitchell, VP, Product, Rubicon Project, for his key role in
developing the document "Privacy and Tracking in a Post-Cookie World"
Dan Murphy (News - Alert), SVP Audience Measurement & Analytics, Univision, for his
advocacy of and assistance in setting the agenda for the Mobile
Marketing Center of Excellence's first Town Hall on Audience
Diaz Nesamoney, Founder, President & CEO, Jivox, for his significant
contributions to Digital Video Rising Stars and Rising Stars Next
Matthew Parness, Director of Ad Operations, Mojiva, for his valued
work on mobile discrepancies, including the "Mobile Discrepancies:
Exploring Common Root Causes" paper
Rob Sherman, Manager of Privacy and Public Policy, Facebook, for his
valued contributions to the "NTIA Mobile Privacy Principles"
Michael Zimbalist, SVP Advertising Products and Research &
Development, The New York Times, for his guidance in helping to shape
the Mobile Marketing Center of Excellence agenda around mobile as a
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 600
leading media and technology companies that are responsible for selling
86% of online advertising in the United States. On behalf of its
members, the IAB is dedicated to the growth of the interactive
advertising marketplace, of interactive's share of total marketing
spend, and of its members' share of total marketing spend. The IAB
educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public
Policy office in Washington, D.C. For more information, please visit iab.net.
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