|[February 05, 2014]
The Heart Truth® Reunites with Three-Time Media Partner, theFashionSpot, to Raise Awareness About Heart Disease in Women
LOS ANGELES --(Business Wire)--
Evolve Media's theFashionSpot (TFS) (www.thefashionspot.com),
the largest fashion-focused community and fashion editorial site on the
web, announced today a media partnership with The Heart Truth®,
a national campaign for women about heart disease. For the third
consecutive year as media partner, theFashionSpot will help spread the
word about women's heart health by offering coverage of the Red Dress
CollectionSM 2014 Fashion Show, and urging everyone to
partake in The Heart Truth's celebration of National Wear Red Day®
on February 7, 2014.
TheFashionSpot once again kicked off the campaign with the hugely
Us Your Red' custom destination in honor of National Wear Red Day®.
Site visitors were encouraged to Instagram or Tweet street style
"selfies" wearing their favorite red attire-and using the hashtag
#TFSWearsRed-to show their support for women's heart health. Through the
hashtag, all photos appear in a gallery feed on the custom destination.
The Heart Truth®-the NIH's National Heart, Lung, and
Blood Institute's (NHLBI) women's heart health program-and The American
Heart Association's Go Red For Women movement are teaming up this year
to showcase the Go Red For Women®/ The Heart Truth Red Dress
CollectionSM Fashion Show. theFashionSpot will
provide full coverage of The Red Dress CollectionSM
Fashion Show that takes place in New York on February 6. From red carpet
arrivals, backstage coverage, interviews with participatingcelebrities
and designers to up-to-the-minute runway steps, theFashionSpot will
provide full event coverage for its 12th annual celebration.
"TheFashionSpot is proud to participate in what has become a yearly
tradition of supporting The Red Dress CollectionSM and
everything it stands for," said Jennifer Davidson, Managing Editor for
theFashionSpot. "Every February we are inspired by the outpouring of
community engagement on the tFS 'Show Us Your Red' custom destination.
Additionally, the fashion show will no doubt be a huge hit, and we are
honored to provide exclusive, behind-the-scenes coverage."
To visit the 'Show Us Your Red' custom destination, visit http://www.thefashionspot.com/hub/show-us-your-red-2014/.
About The Heart Truth®
The Heart Truth® (www.hearttruth.gov),
sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part
of the National Institutes of Health, is a national education program
for women that raises awareness about heart disease and its risk factors
and educates and motivates them to take action to prevent the disease.
Through the program, launched in 2002, the NHLBI leads the nation in a
landmark heart health movement embraced by millions who share the common
goal of better heart health for all women.
The centerpiece of The Heart Truth® is the Red
DressSM, which was introduced as the national symbol for
women and heart disease awareness in 2002 by the NHLBI. The Red Dress®
is a powerful red alert that inspires women to learn more about their
personal risk for heart disease and take action to protect their heart
The Heart Truth and The Red Dress are registered trademarks of
HHS. Red Dress and Red Dress Collection are service marks
National Wear Red Day is a registered trademark of HHS and AHA.
Originating in July 2001, theFashionSpot (www.theFashionSpot.com)
made a name for itself as an invitation-only community of designers,
stylists and fashionistas that dissected designer collections,
celebrating some and skewering others. Building on the largest
fashion-focused community on the web, theFashionSpot.com has grown into
a respected fashion editorial site with a strong and active community
element. TheFashionSpot's portfolio of sites currently reaches nearly 2
million unique visitors (comScore (News - Alert), July 2013), with close to 70,000
invitation-only members playing an active role in the site's forum. It
is that in-market participation and authenticity that makes
theFashionSpot.com the largest community of fashion influencers online.
In 2012 theFashionSpot was recognized by MediaPost's OMMA Awards for
website excellence in fashion and beauty. Recent brand advertisers
include Macy's, Tresemme, Anne Klein, P&G, Kraft, Coach, Revlon, Weight
Watchers, and more. theFashionSpot is part of TotallyHer, an Evolve
[ Back To TMCnet.com's Homepage ]