|[February 04, 2014]
Research and Markets: Traveler Technology Survey 2013 Report Provides an In-Depth Look at How Travelers Use Social Platforms
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/dlwl38/traveler)
has announced the addition of PhoCusWright's new report "Traveler
Technology Survey 2013" to their offering.
Today's travelers have the ability to connect at a moment's notice, with
many juggling multiple gadgets whether at home, at work or on the go.
Expectations are continuing to rise as travelers demand their mobile
experiences mirror the speed, usability and breadth of the mobile web.
And as they shift seamlessly between a growing array of devices,
travelers are increasingly expecting travel companies to enrich online
travel planning with personalized and relevant offers.
PhoCusWright's Traveler Technology Survey 2013 provides travel companies
and maketers with a comprehensive view of how the latest devices,
mobile functionality and social networks are shaping the consumer
leisure travel planning process. The research provides rich insight into
multi-device travel planning and provides an in-depth look at how
travelers use social platforms and mobile devices before, during and
after their trips.
Research highlights include:
- Analysis of online travelers' ownership and adoption of mobile phones,
smartphones and web-enabled devices, including PCs, tablets and more
- Detailed examination of travelers' mobile Internet usage, highlighting
travel-related mobile activities such as pre-trip research and shopping,
mobile bookings and a range of in-travel mobile activities
(navigation/mapping, flight check-in and social network trip updates)
- Discussion of social network participation among online travelers,
including what networks they use, how often they connect and
Key Topics Covered:
Section 1 - Overview, Methodology, and Research Highlights
Section 2 - Devices and General Mobile Web Activity
Section 3 - Mobile Travel Planning
Section 4 - Social Networks
Section 5 - Demographics
List of Charts
For more information visit http://www.researchandmarkets.com/research/dlwl38/traveler
Source (News - Alert): PhoCusWright
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