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Citrix Bolsters Mobile Analytics Capabilities with Zettics Partnership [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) Citrix announced the establishment of a strategic partnership with Zettics, a company focusing on big data analytics for operators. According to a release, the agreement between the two companies will enable Citrix to leverage Zettics' analytics capabilities to enhance the ByteMobile portfolio of traffic management and analytics solutions for mobile network operators. The agreement is expected to result in new product offerings during the first half of 2014. With the integration of Zettics analytics into the Citrix product portfolio, Citrix will improve operators' ability to capture and analyze all of the data usage on their networks and to take action based on that analysis. The partnership will further enable the combination of rich experiential data from ByteMobile platforms and subscriber-centric data from other network sources to deliver new mobile analytics solutions. "Citrix leads the industry in enabling mobile network operators to measure the quality of the mobile data experience and in giving them the ability to act on that information," said Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix. "By leveraging Zettics' analytics, Citrix will be able to expand the scope of mobile data usage information available to the operator, providing new tools to improve network quality, subscriber retention and profitability." Sterling Wilson, CEO of Zettics, said, "We are excited to be partnering with Citrix to accelerate adoption and expand the reach of our proven analytics capabilities. Citrix has deep experience and proven success in selling sophisticated solutions to operators around the world. This makes them an excellent partner to expand on the value of Zettics' technology. I am confident that this partnership will deliver significant business value to operators globally." Zettics is a provider of big data analytics for operators, delivering immediate, actionable insights that drive significant business value. Citrix is a cloud company that enables mobile workstyles- empowering people to work and collaborate from anywhere, securely accessing apps and data on any of the latest devices. More information: citrix.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |