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New perspectives: Tobii ATI launches 'Ask the User' project at ATIA 2014, harnessing firsthand feedback from assistive device user Ryan Carter
[January 29, 2014]

New perspectives: Tobii ATI launches 'Ask the User' project at ATIA 2014, harnessing firsthand feedback from assistive device user Ryan Carter

ORLANDO, Fla. --(Business Wire)--

Tobii Assistive Technology, a division of the Tobii group, the global market leader in eye tracking, will launch its new "Ask the User" project, which allows interested parties to submit questions to Tobii I-12 user Ryan Carter about his experiences, challenges and accomplishments with his Tobii assistive device. The project will launch during Ryan's educational session, "New Perspectives: Ryan Carter and His Tobii," at the Assistive Technology Industry Association 2014 Conference in Orlando, Fla., Jan. 28-Feb. 2.

"We are thrilled to launch this project with Ryan, who has accomplished so much with his device, from public speaking engagements to completing high school and now pursuing a degree in business administration," said Tara Rudnicki, president of Tobii ATI. "He's an inspiration to everyone at Tobii, and we hope that others are able to see the true potential everyone has with our world-class products."

Ryan will respond directly to all questions submitted through the Ask the User project site, using his Tobii I-12. His responses will be unedited and will reflect his honest, first-hand experiences.

"I'm really excited to help others with this project," said Ryan. "My Tobii has opened my communication up in a huge way, and I want others to know more about what they can do with theirs."

The Ask the User project is one of many new developments for Tobii to be announced at ATIA 2014:

  • Release of world's first bilingual Spanish-English children's text-to-speech voices - Developed in partnership with AssistiveWare and Acapela group, these voices are intended to accommodate the more than 100,000 Hispanic children who are unable to communicate with natural speech. For the first time, these children will be able to communicate in a voice that is reflective of their heritage and will sound the same in both Spanish and English. Free to both new and existing customers, these voices are available for the Tobii I-Series starting today.
  • Release of Sono Key 1.5 -Tobii's groundbreaking communication software user interface for literate individuals has been upgraded to provide even more flexible customization, simplified programming of environmental control functions and new functional modules to access Windows games and e-book readers. Sono Key unlocks all functions of the communication device for users of all input methods, including touch, scanning and eye gaze. This powerful tool has also been amended to serve communicators who use a keyguard to access their system. Sono Key 1.5 is now available for the Tobii I-Series and as a stand-alone product.

Tobii will also present two educational sessions at ATIA 2014. The first, "Sono Suite: A Wealth of Core Vocabulary," will take attendees through Tobii's Sono Suite tool kit and reveal how those using AAC devices can best harness core and fringe vocabularies. The second, "Developing Eye Gaze as an Access Method," will present a new assessment tool for those seeking the appropriate eye gaze tool for emerging communicators. This session will be of particular interest to educators, special education instructors and school administration professionals interested in inclusive education for all students, regardless of ability.

"We are continually innovating and bringing fantastic new products and services to both the assistive technology and the accessibility communities," explained Rudnicki. "After an outstanding 2013, ATIA is a great platform to kick off another stellar year for Tobii Assistive Technology!"

To learn more about the Ask the User project, please visit

About Tobii Technology

Tobii Technology is the global leader in eye tracking and gaze interaction. Tobii delivers comprehensive, market-leading eye-tracking solutions and OEM components for applications such as computers, gaming and vehicles. Tobii has accelerated the development of gaze interaction in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China and Norway, as well as a worldwide network of resellers and partners. For more information, visit

About Tobii Assistive Technology

Tobii Assistive Technology, a division of Tobii Group, is the leading provider of eye tracking assistive technology hardware and software for those with communication and mobility impairments. Harnessing Tobii's award-winning eye tracking technology, Tobii Assistive Technology has been helping thousands of individuals with disabilities such as autism, cerebral palsy, Lou Gehrig's disease (ALS), muscular dystrophy, Rett syndrome and spinal cord injury lead fuller, richer lives. For nearly a decade, the company has stood at the forefront of assistive technology and continues to push the boundaries of what's possible to deliver the most advanced, effective and empowering communication and computer access tools available. For more information, please visit

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