(Travel & Leisure Close - Up Via Acquire Media NewsEdge) DMEautomotive (DMEa), a provider of science-based, results- driven automotive marketing, announced the release of The Big Picture Book of Mobile Marketing Strategy, a follow up to their very successful 2013 eBook The Pocket Revolution: The Complete Guide to a Killer Mobile App.
According to a release, The Big Picture Book of Mobile Marketing Strategy helps auto dealers navigate the evolving mobile marketplace.
"The auto industry and, in particular, dealers, are hungry for tested, actionable steps they can take to get more out of their mobile marketing investment. Thousands of dealers have our original eBook released last year, The Pocket Revolution: The Complete Guide to a Killer Mobile App, and it continues to be downloaded on a daily basis," said Mike Walther, CEO of DMEautomotive. "But, despite this enthusiasm, the industry is still far behind other retailers when it comes to a comprehensive mobile marketing strategy, and The Big Picture Book illustrates (literally we've called this a picture book for a good reason) why dealers can't afford to wait any longer and it gives them easy-to-implement solutions in one reference book, covering responsive email design to mobile wallets."
The stats and facts presented prove that ignoring this platform will be at a dealer's peril put simply, mobile has grown at twice the rate of the Internet, a channel no dealer competing in today's marketplace can afford to ignore.
DMEa noted that:
-By 2015, more people will access the Internet from a mobile device than from a desktop computer (IDC 2012)
-Much of the US smartphone population used their phone to perform retail research while inside a store in 2011 (comScore 2012)
-47 percent of car shoppers used their mobile device to research a vehicle while on a dealer's lot 1
-More than 1 in 3 mobile car shoppers felt the information they received on their device was an essential factor in their vehicle purchase
-And virtually every mobile user (75 percent) prefers mobile- friendly sites (Google 2012)
But mobile marketing doesn't stop with vehicle research and purchasing, it continues with car ownership as DMEautomotive's own 2013 research shows:
-53 percent of consumers are likely to schedule a service appointment using their mobile device
-33 percent of consumers want to manage their maintenance schedule and records of their vehicle on a mobile device
"Dealers know they need to start integrating mobile tactics into all their marketing activities, but they simply don't know where to begin," continued Walther. "The Big Picture Book changes all that and uniquely brings mobile marketing to life with interaction via apps and QR Codes."
The group reported that The Big Picture Book of Mobile Marketing Strategy covers six primary channels of mobile marketing and offers advice on how to implement them:
-Responsive Email Design
"Dealers can't afford to ignore any of these channels a fact we back up with substantial DMEa and third-party research," concluded Walther. "And all chapters finish with a check list of five very simple first steps they need to take to move their dealership into each of the primary channels."
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