TMCnet - World's Largest Communications and Technology Community



Local Corporation Expands Krillion® Shopping Platform; Reaches Key Data Milestones
[January 23, 2014]

Local Corporation Expands Krillion® Shopping Platform; Reaches Key Data Milestones

IRVINE, Calif. --(Business Wire)--

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that it has expanded its patented Krillion local shopping platform and reached key data milestones.

The Krillion local shopping data index, one of the largest and most comprehensive in the industry, now includes approximately 120,000 retail store locations, up 60 percent from 75,000 in October 2013, covering over 4,300 shopping categories, representing millions of localized products. The Krillion platform aggregates dynamic, national and regional retail shopping content, including retail locations, brands, product categories, product images and inventory availability data.

"We're excited to further expand our powerful Krillion platform. By reaching these important milestones, we've significantly increased the breadth and depth of our expansive data index, which provides publishers with more engaging content and consumers with valuable local shopping information via mobile and desktop," said Michael Sawtell, Local Corporation, president and COO. "We look forward to working with additional partners and further growing the distribution of this highly relevant local shopping data to help retailers reach more local consumers nationwide."

The company's recently launched Havvit® mobile app, shopping content solutions for online publishers, and localized content for search engines are just three of the many ways the Krillion data can be distributed via website and apps that local shoppers rely on to get the information they need to make purchasing decisions.

Powered by the Krillion local shopping platform, the Havvit app supports busy, local consumers, enabling them to track savings, compare prices and find products nearby, all from their selected favorite stores and brands. One of the first shopping apps of its kind designed for iOS® 7, the free app makes shopping and product discovery fun and more efficient for the increasing number of consumers using smartphones to shop both at home and on-the-go. Download the iOS 7-compatible Havvit app from iTunes® (

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with approximately a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit:

IOS is a trademark or registered trademark of Cisco (News - Alert) in the U.S. and other countries and is used under license.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy