United States : Rovi Renews Patent Licensing Agreement with Sony [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) Rovi Corporation, a global leader in entertainment discovery, today announced that it has renewed the license agreement with Sony Corporation for interactive program guide patents and technologies. The agreement continues to provide Sony with a license to Rovi s guide patent portfolio for its consumer electronics devices worldwide and the ability to use related Rovi guide and metadata technologies.
Our continued collaboration with Sony, a leading manufacturer of connected consumer electronics products worldwide, is testament to the value of our discovery technology and patent portfolio on multiple platforms, said Matt Milne, executive vice president, worldwide sales and marketing at Rovi. As consumer demand for access to content continues to grow across devices, we remain committed to working with our customers to make it easy and convenient for consumers to find their favorite entertainment across multiple screens.
In addition to a relationship involving discovery technology and patents, Rovi will collaborate with Sony on advanced TV advertising. Sony uses Rovi Advertising Service, part of Rovi Cloud Services, on its connected TVs and Blu-ray players in North America and Europe. About Rovi Corporation
Rovi is leading the way to a more personalized entertainment experience. The company s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.
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