|[January 21, 2014]
Vita Coco® Coconut Water is Proud to Support Two Athletes in the 2014 Super Bowl: Eric Decker of the Denver Broncos and Marshawn Lynch of the Seattle Seahawks
NEW YORK --(Business Wire)--
Vita Coco, the country's best-selling fresh coconut water brand, is
thrilled to have two of its endorsed athletes, football stars Eric
Decker of the Denver Broncos and Marshawn Lynch of the Seattle Seahawks,
in this year's Super Bowl match-up.
"The Vita Coco brand congratulates Eric Decker and Marshawn Lynch - and
their teammates - on this incredible achievement," says Vita Coco
co-founder and CEO Michael Kirban.
"Eric and Marshawn are extraordinary supporters of our brand. Both have
enjoyed incredible seasons fueled by Vita Coco as part of their training
regimen. We're very proud of our association with these players and wish
them the best for te big game on February 2nd," says Kirban.
New York-based Vita Coco has found a loyal following amongst
professional and amateur athletes alike, who swear by the brand for its
electrolyte-rich hydration and nutrient replenishment properties. The
Vita Coco brand's other sponsored athletes have also enjoyed strong
seasons recently: Stevan Ridley and the New England Patriots were also
in 2014 Super Bowl contention; and baseball star Dustin Pedroia and the
Boston Red Sox were last year's World Series champions.
About Vita Coco®
Vita Coco is the country's best-selling coconut water brand, sold at
over 80,000 retailers nationwide, including Whole Foods Market, Kroger,
Publix, GNC, Giant Eagle, Ralph's, Shaw's, Stop&Shop/Giant, HEB,
Hannaford Supermarkets, Walgreens, CVS, 7-Eleven, Walmart, Costco and
many other chain and independent groceries and retailers nationally. For
more information about Vita Coco visit www.vitacoco.com.
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