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Research and Markets: Mobile Bill Payment Report: Analysis of the $2.1 Trillion IndustryDUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/56cqlm/how_mobile_can) has announced the addition of Javelin Strategy & Research's new report "Mobile Bill Payment Report: Analysis of the $2.1 Trillion Industry" to their offering. Paying bills is an inescapable necessity for consumers, with $2.1 trillion in payments annually for just seven common types of bills in 2013, according to Javelin estimates. The mobile bill-payment industry is in its infancy accounting for $36 billion for those seven bills. But the first wave of consumers already is typically pulling out a smartphone or tablet to pay, and mobile bill payments are primed for rapid growth. Provides an overview of dollars flowing through the bill-payment market; breaks down online, mobile, and offline bill-payment volume; and identifies banks with market-leading adoption. Spotlights 140 million Americans who will lead adoption of mobile bill payments: Moneyhawks, Digital Drifters, Online Banking Loyalists, and underbanked consumers. Analyzes how to tailor mobile bill payment to cater to each segment's unique expectations. Evaluates hw each segment perceives the strengths of banks and credit unions, billers, and third-party providers to deliver 11 demands relating to security, control, and practicality. Primary Questions
Key Topics Covered: 1. Overview and Primary Questions 2. Methodology 3. Executive Summary 4. Key Recommendations 5. The Bill-Pay Market Is Huge, Tempting and Strategically Important 6. What Will Persuade Americans to Make Mobile Bill Payments? 7. How to Woo and Win the First Wave of Users Starting With the Moneyhawks 8. Moneyhawks 9. Digital Driers 10. Online Banking Loyalists 11. Underbanked Companies Mentioned
For more information visit http://www.researchandmarkets.com/research/56cqlm/how_mobile_can Source (News - Alert): Javelin Strategy & Research
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