|[January 13, 2014]
Landmark Study Shows Benefits of BrainHQ Training Last 10 Years
SAN FRANCISCO --(Business Wire)--
A new study shows that certain types of brain training-including one of
the exercises in BrainHQ from Posit Science-can drive cognitive benefits
that last 10 years. The study, published in the Journal of the
American Geriatrics Society, is the first to show such long-lasting
results from brain training, and confirms that the right kind of brain
training can cause significant everyday improvements in daily activities.
The large-scale study, called the Advanced Cognitive Training for
Independent and Vital Elderly (ACTIVE) study, was conducted by
scientists around the U.S. They divided 2,832 people over the age of 65
into four groups: a memory training group, a reasoning training group, a
speed-of-processing group, and a no-training control. The
speed-of-processing group trained on Double Decision, a patented
exercise only available in BrainHQ. The other training interventions are
not publicly available. Participants trained for about 10 hours in total.
10 years later, scientists re-tested participants. 71 percent of those
in the speed-of-processing group who used Double Decision retained
improvements, as did a comparable percentage in the reasoning group.
Those in the memory training group did not. These results underscore the
fact that not all brain training is created equal: specific types of
exercises are more effective thn others.
Additionally, participants in all three of the training groups
self-reported a better ability to perform everyday tasks-such as
shopping and handling finances-compared to those in the no-training
Scientists are enthusiastic about the potential public health impact of
these results. As study coauthor Sharon Tennstedt, vice president of New
England Research Institutes, told the Boston Globe, "If these
training interventions can have that kind of effect on preserving
cognitive function, then there is potential for either delaying dementia
or kind of attenuating it." And that, the report suggests, could reduce
the number of people affected by functional impairment 38 percent by
"Some people still ask if brain training really works," notes Posit
Science CEO Henry Mahncke. "This study adds to the dozens of published
results that show that when it comes to BrainHQ, the science is in: it
drives significant, long-lasting, real-world improvements in cognitive
function. Every person who wants to get or stay sharp should make
BrainHQ a part of their overall brain-healthy lifestyle."
Double Decision, the exercise in the ACTIVE study, is available as part
of the Attention suite on www.BrainHQ.com.
It's also available in the BrainHQ iPad app.
The $33.7 million ACTIVE study was paid for by the National Institutes
of Health. No one from Posit Science was involved in the study.
About Posit Science
Posit Science is the leading provider of clinically proven brain fitness
training. Its exercises, available online at www.BrainHQ.com,
have been shown to significantly improve brain speed, attention, memory
and numerous standard measures of quality of life in multiple studies
published in more than 60 peer-reviewed articles in leading science and
medical journals. Three public television documentaries as well as
numerous stories on news programs, in national magazines, and in major
newspapers have featured Posit Science's work. The company's science
team is led by renowned neuroscientist Michael Merzenich, PhD.
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