|[January 12, 2014]
On the Heels of NBCUniversal News Group Partnership, NowThis News Hires New President and VP of Social Media
NEW YORK --(Business Wire)--
NowThis News, the first video news network built for mobile and social,
today announced the appointments of two senior executives to help grow
the digital news organization. Sean Mills, formerly President of The
Onion, has been brought on as President of NowThis News and Ashish
Patel, who led social efforts at VICE as the Global Head of Social
Media, has been hired as VP of Social Media. These senior appointments
are in line with NowThis News's continued growth, including the recent
partnership with NBCUniversal News Group to co-produce original
short-form news videos targeted at the mobile and social generation.
"Both Sean and Ashish will add an enormous amount of leadership and
creativity to NowThis News. Mobile and social is the future of news,"
said Kenneth Lerer, co-founder of NowThis News. "With their extensive
experience and success in building digital brands, they will lead and
execute our approach in producing short-form video content developed
specifically for social properties. We are very, very excited they'll be
joining the company."
As President of NowThis News, Sean will be responsible for leading the
company. He brings substantial experience in building digital media
businesses with distinct voices including his tenure as Pesident of The
Onion. For eight years, Sean helped grow the publication from a regional
newspaper to a global brand with over ten million readers, a leading web
video operation, an extensive social following and five times the
revenue. Following The Onion, Sean moved to Nerve Media as CEO, where he
continued to use his digital savvy to grow the brand.
Ashish Patel holds a dual role as VP of Social Media for NowThis News
and Executive-in-Residence (EIR) at Lerer Ventures. At NowThis News,
Ashish will be in charge of connecting the right content to the right
people. As an EIR at Lerer Ventures, Ashish works with Lerer portfolio
companies and helps with their social strategies. Prior to his current
position, Ashish was the Global Head of Social Media at VICE for nearly
three years where he led, created and managed global social media
strategy and activation for all VICE media publishing properties. Using
a strategy based on analysis of social metrics and constant
optimization, Ashish helped increase the reach and distribution of VICE
content through social channels by over 1000%.
"The explosive growth of mobile and social media has impacted the media
industry tremendously with new generations discovering and getting their
news on the social streams that they're actively using. These changes
are pushing the definition of what news is in powerful ways," said Sean.
"NowThis News has developed a creative approach to reaching these new
news consumers, and I'm excited to have the opportunity to help guide
and further grow the first mobile and social news network."
"NowThis News is using social media in an innovative way by producing
platform-specific content for consumption directly in social feeds,"
continued Ashish. "I'm eager to understand the audience's usage habits
and take advantage of real-time social metrics to assist in elevating
NowThis News's social strategy and ultimately enhancing the user
About NowThis News
Nowthis News is a Lerer Ventures startup and portfolio company that has
produced over 10,000 original 6, 15 and 30-second news videos for a
rapidly growing social and mobile audience. From studios in New York and
Washington D.C., NowThis News produces over 50 daily video updates on
Facebook, Instagram, Snapchat, Twitter, Vine and YouTube (News - Alert). Additionally,
the NowThis News app is also available on Android and iOS as well as the
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