On Social Media: The Voice of Your Business
(Bahrain Confidential Via Acquire Media NewsEdge) Mohammed Zainal
Social Media Executive @ VIVA Bahrain
With the rapid growth of social networks, Brands need to excel and add effort into building sustainable presence on social media.
Today Ali Alsabbagh will point out a few tips on how to stand out from the crowd on social media.
About Ali M Alsabbagh
Ali Alsabbagh is currently working in the Bahrain Economic Development Board. He was the Social Media Manager of BATELCO. Alsabbagh was awarded the "Best Entrepreneurial" award in Social Media Awards 2012 by the Bahrain Information Affairs Authority for his continuous efforts in promoting social media as commercial medium for businesses. In 2011 he has been appointed as a board member of the Social Media Club (Bahrain Chapter), where he was awarded the "Best Media Personality" award in Social Media Day 2012 Awards by the Social Media Club International.
Since 2011, Alsabbagh has been an appointed member of the Bahrain Polytechnic's Curriculum Advisory Committee, responsible for reviewing the curriculum of the university's Web Media degree. He is also a regular lecturer on Internet marketing in the UNIDO-ARCEIT Enterprise Development and Investment Promotion program (EDIP), and was a jury member of Bahrain eGovernment Excellence Awards 2013.
Furthermore, Alsabbagh is a Certified Internet Marketing Consultant and a Certified Digital Marketer by WSI Digital Marketing Consultancy since 2009. He is a board member and secretary to the borad of the Bahrain Youth Pioneering Society, and sets on the formation committee of the Bahrain eMarketing Society (Under Formation).
Social media allows us to communicate with the public at a faster and quicker pace than we could with offline channels. However, before interacting with the public using social media, your business must first establish its voice, i.e. the language and tone that your business uses when communicating with its customers. The voice of your business is a vital element of the overall brand identity, and it should accurately reflect the business objectives, while speaking to its target audience in a way that they will best understand. It is important to maintain consistency in the voice of your business in order to communicate authority, value and professionalism.
Nobody wants to hear from an unnatural, repetitive robotic voice. Remember, people should sense that they are interacting and conversing with a real person on the other side of the keyboard. So, do not be afraid to express personality through the voice of your business.
Speak in a Language the Audience Understands
Avoid using jargons and overly pedantic or "composed" language. Speak to your target audience with a lingo that they can relate to, and consider content and conversations that are open-ended and invites responses. Remember, it is a conversation.
Authenticity is the first step towards establishing credibility and it does not mean absolute transparency, but it does involve being honest with the public, especially when it comes to responding to their feedback, inquiries and complaints. Remember, your honesty - or dishonesty - can be quickly noticed on social media.
The best way to get the public to follow you on social media is to write and offer useful content that will bring value to them. Social communications should be thought- provoking and build a sense of community. Remember, if it helps the public improve knowledge, build businesses, solve problems, or understand your business better, then it is adding value and ultimately will help your business establishing its authority.
Be Timely and Relevant
People use social media to find out what is happening now, so give them new and relevant content. Determine how often your business communicates on social media, and ensure that the voice of your business is heard when it is most appropriate. Remember; create some timely and relevant excitement about your business.
So, what should you be considering while defining the voice of your business?
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