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Research and Markets: The Taiwanese Tablet Industry, 4Q 2013: Strong Holiday Sales in 4Q Taking up 30% of the Worldwide Total Tablet Shipments in 2013
[January 10, 2014]

Research and Markets: The Taiwanese Tablet Industry, 4Q 2013: Strong Holiday Sales in 4Q Taking up 30% of the Worldwide Total Tablet Shipments in 2013

DUBLIN --(Business Wire)--

Research and Markets ( has announced the addition of the "The Taiwanese Tablet Industry, 4Q 2013" report to their offering.

This research report presents shipment volume and value forecast and recent quarter review of the Taiwanese tablet industry. The report includes shipment volume and value, ASP, and product mix analysis. The content of this report is based on primary data obtained through interviews with notebook PC makers. The report finds that the Taiwanese tablet industry's shipment volume growth was modest in the third quarter due to lack of manifest demand. Tablets with screen sizes ranging from 7- to 9-inches contnued to take up the lion's market share, breaking 70% mark in the third quarter of 2013.

In the fourth quarter of 2013, traditionally the peak season for tablets, the industry's shipment volume is estimated to have witnessed 45% sequential growth. Nevertheless, with the effect of holiday shopping season tapering off, it is anticipated that the industry's shipment volume will witness sequential decline but year-on-year growth in the first quarter of 2014.

Owing to the lack of manifest market demand for tablets, the tablet industry in the third quarter of 2013 only managed to reach the similar level of shipment volume as compared to the second quarter. MIC's industry analyst, Joen Yang said that in the fourth quarter, traditionally the peak period with strong purchase demand coming from the year-end holiday, the Taiwanese tablet industry is anticipated to have had an upward surge in shipment volume with a 45% sequential growth. This is evidenced by the fact that branded vendors and large-scale channel distributors have jointly launched US$49 promotional models. In the North American market, for instance, major branded vendors Apple (News - Alert) and Amazon are projected to witness shipment volume growth at a fairly rapid rate.

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