|[January 06, 2014]
Intel CEO Unveils Products, Initiatives and Collaborations for More Immersive, Intuitive Experiences and Increased Device Security
LAS VEGAS --(Business Wire)--
INTERNATIONAL CONSUMER ELECTRONICS SHOW - Intel (News - Alert) Corporation CEO Brian
Krzanich today outlined a range of products, initiatives and strategic
relationships aimed at accelerating innovation across a range of mobile
and wearable devices as well as individual inventors' own connected
creations. He made the announcements during the pre-show keynote for the
2014 International Consumer Electronics Show to be held here this week.
Krzanich's keynote painted a vision of how the landscape of computing is
being re-shaped and where security is too important not to have it
embedded in all devices. The world is entering an era of integrated
computing defined not by the device, but by the integration of
technology into people's lifestyles in ways that offer individuals new
utility and value. As examples, he highlighted several immersive and
intuitive technologies that Intel will begin offering this year. For
example, the company is bringing human senses to Intel-based devices in
a new family of hardware and software products called Intel®
Intel's CEO also discussed how Intel is addressing two critical issues
casting shadows over the consumer electronics industry: data and device
security and conflict minerals from the Democratic Republic of the Congo
(DRC). He said Intel had achieved a critical milestone and the minerals
used in microprocessor silicon and packages manufactured in Intel's
factories are "conflict-free" as concluded by third-party audits or
direct validation by Intel's supply chain organization.
"Two years ago, I told several colleagues that we needed a hard goal, a
commitment to reasonably conclude that the metals used in our
microprocessors are conflict-free," Krzanich said. "We felt an
obligation to implement changes in our supply chain to ensure that our
business and our products were not inadvertently funding human
atrocities in the Democratic Republic of the Congo. Even though we have
reached this milestone, it is just a start. We will continue our audits
and resolve issues that are found."
Intel Inside Wearable Devices
Krzanich said Intel is actively pursuing a range of products and
initiatives, with the goal of accelerating wearable device innovation.
Intel's approach to this next evolution in computing is to imagine and
create reference design devices and platforms ready for use by customers
in developing wearable products, he said.
Intel's CEO highlighted number of wearable
reference devices, including smart earbuds that provide biometric
and fitness capabilities, a smart headset that is always ready to engage
and can integrate with existing personal assistant technologies to make
the consumer experience more intuitive, and a smart wireless charging
The Intel CEO also announced collaborations with Barneys New York*, the
Council of Fashion Designers of America* and Open Ceremony* to explore
and bring to market new smart wearable technologies, and to increase
dialogue and cooperation between the fashion and technology industries.
He also kicked-off the Intel 'Make
it Wearable' challenge, a global effort aimed at accelerating
creativity and innovation with technology. The effort will call upon the
smartest and most creative minds to consider factors impacting the
proliferation of wearable devices and ubiquitous computing, such as
meaningful usages, aesthetics, battery life, security and privacy.
In addition to developing reference devices for wearable technology,
Intel will offer a number of accessible, low-cost entry platforms. These
are aimed at helping lower entry barriers for individuals and small
companies to create innovative Internet-connected wearables or other
small form factor devices.
Underscoring this point, Krzanich announced Intel®
Edison, a new Intel® Quark technology-based computer housed in an SD
card form factor with built-in wireless capabilities and support for
multiple operating systems. From prototype to production, Intel Edison
will enable rapid innovation and product development by a range of
inventors, entrepreneurs and consumer product designers when available
"Wearables are not everywhere today because they aren't yet solving real
problems and they aren't yet integrated with our lifestyles," said
Krzanich. "We're focused on addressing this engineering innovation
challenge. Our goal is, if something computes and connects, it does it
best with Intel inside."
Increased Data and Device Security
Krzanich also unveiled the Intel Security brand, which will identify
Intel products and services in the security segment, and disclosed plans
to transition McAfee (News - Alert)* products to the Intel Security brand while
retaining the familiar red shield.
"The complexity of keeping digital identities safe grows as mobile
applications and devices become a more important part of our daily
lives," Krzanich said. "Intel's intent is to intensify our efforts
dedicated to making the digital world more secure, and staying ahead of
threats to private information on mobile and wearable devices."
Krzanich announced that Intel plans to offer elements of McAfee's
award-winning security solutions for mobile devices for free. These data
and device protection solutions help guard today's most popular mobile
devices, including Apple (News - Alert)* iPhone, Apple* iPad and Android* devices. More
details will be announced in the coming months.
As corporate "bring-your-own-device" programs have grown in popularity,
many firms have prohibited Android (News - Alert)*-based devices that weren't
compatible with their companies' security requirements. Intel Security
this year will offer Intel Device Protection technology, which will help
Intel-based Android* mobile devices meet most security standards for use
at home and work.
Conflict-Free Intel Microprocessors
The DRC has been plagued for years by regional conflict. According to a
report to the United Nations Security Council Committee1, a
source of funding violence for armed groups includes the trade of
mineral products from the DRC. Some of these so-called "conflict
minerals" are in many kinds of products, including electronics.
Intel has implemented a process within its supply chain organization to
validate that its sources - the smelters that provide tantalum, tin,
tungsten and gold used in microprocessor silicon and packages
manufactured in Intel factories - are not inadvertently funding this
conflict in the DRC. Krzanich challenged the entire electronics industry
to join Intel in its efforts.
Intel (NASDAQ: INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world's computing devices. Additional information
about Intel is available at newsroom.intel.com
Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.
*Other names and brands may be claimed as the property of others.
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