[January 02, 2014] |
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Favorable Consumer Attitudes toward Clean Energy Have Rebounded Significantly in the Last Year, According to Navigant Research Survey
BOULDER, Colo. --(Business Wire)--
Public attitudes toward clean and renewable energy concepts play an
important role in determining the growth of these technologies. Over the
last few years, consumer attitudes toward these concepts have tended to
fluctuate and, in several cases, decline. Click
to tweet: According to a new consumer survey from Navigant
Research, favorable attitudes for a number of these concepts,
particularly solar energy, wind energy, hybrid vehicles, and electric
cars, rebounded significantly from their 2012 levels.
The average favorability rating for the 10 concepts, which fall under
the categories of clean energy, clean transportation, smart grid, and
building efficiency, also rose, to 51 percent, the highest level seen in
Navigant Research's annual survey since 2010.
The survey results are summarized in a free white paper, which is
available for download on the Navigant
Research website.
"Between 2009 and 2012, there were steady declines in favorability for
some clean energy concepts, particularly the most favorable concepts,
such as solar energy, wind energy, and hybrid and electric vehicles,"
says Clint Wheelock, managing director with Navigant Research. "This
year saw statistically significant increases in favorability for seven
of the 10 concepts, and a decline for only one - nuclear power."
The survey of 1,084 U.S. adults was conducted in the fall of 2013, and
asked respondents to provide their level of favorability for the
following key concepts:
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Solar energy
Wind energy
Nuclear power
Hybrid vehicles
Electric cars
Natural gas vehicles
Biofuels
Smart grid
Smart meters
LEED certification
The similarly high levels of favorable views toward solar and wind
energy indicate that consumers are generally supportive of the more
established renewable energies that harness naturally occurring power
sources. Since these two concepts have retained their most favored
status year after year, Navigant Research asserts that consumers
consider these renewable energies to be important pieces in the power
generation portfolio of the future.
The white paper, "Energy
and Environment Consumer Survey", analyzes the survey responses as a
basis for comparing consumer views of 10 energy and environment topics
to one another. In addition to favorable and unfavorable opinions, the
number of respondents unfamiliar with a concept is also considered in
order to compare the level of consumer awareness within each topic. The
study includes charts summarizing the survey results, along with
demographic breakouts for each clean energy topic. A full copy of the
white paper is available for free download on the Navigant
Research website.
About Navigant Research
Navigant Research, the dedicated research arm of Navigant, provides
market research and benchmarking services for rapidly changing and often
highly regulated industries. In the energy sector, Navigant Research
focuses on in-depth analysis and reporting about global clean technology
markets. The team's research methodology combines supply-side industry
analysis, end-user primary research and demand assessment, and deep
examination of technology trends to provide a comprehensive view of the
Smart Energy, Smart Utilities, Smart Transportation, and Smart Buildings
sectors. Additional information about Navigant Research can be found at www.navigantresearch.com.
About Navigant
Navigant is a specialized, global expert services firm dedicated to
assisting clients in creating and protecting value in the face of
critical business risks and opportunities. Through senior level
engagement with clients, Navigant professionals combine technical
expertise in Disputes and Investigations, Economics, Financial Advisory
and Management Consulting, with business pragmatism in the highly
regulated Construction, Energy, Financial Services and Healthcare
industries to support clients in addressing their most critical business
needs. More information about Navigant can be found at www.navigant.com.
* The information contained in this press release concerning the
report, "Energy and Environment Consumer Survey," is a summary
and reflects Navigant Research's current expectations based on market
data and trend analysis. Market predictions and expectations are
inherently uncertain and actual results may differ materially from those
contained in this press release or the report. Please refer to the full
report for a complete understanding of the assumptions underlying the
report's conclusions and the methodologies used to create the report.
Neither Navigant Research nor Navigant undertakes any obligation to
update any of the information contained in this press release or the
report.

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