Opower Launches First Behavioral Demand Response Program
ARLINGTON, VA, Sep 11, 2013 (Marketwired via COMTEX) --
Opower, the global leader in customer engagement solutions for the
utility industry, today announced the availability of its new
Behavioral Demand Response (BDR) solution. Opower BDR enables
utilities to cost-effectively engage all residential customers in
demand response (DR) programs. Unlike traditional demand response
programs that rely on devices in customers' homes, Opower BDR allows
utilities to quickly deploy a cost-effective demand response
capability across their entire residential customer base. Opower BDR
leverages AMI data to deliver personalized insights to each customer
through their communication channel of choice, and motivates them to
reduce usage during times of peak power demand, such as hot days when
air conditioner use is high.
"Opower's major investments in behavioral design and our big data
platform are well established within the energy efficiency market,"
said Roderick Morris, SVP of Marketing and Operations at Opower.
"These latest enhancements to our platform take Opower's
revolutionary SaaS-based engagement approach to the demand response
market, where we look forward to assisting utility partners around
Managing electricity usage at peak times is an increasingly important
tool for utilities to balance grid operations, lower energy prices
for consumers, and enable the integration of renewable resources like
solar. A report by the Brattle Group indicates that if utilities
could help customers lower their usage by 5% during the top 80-100
hours over the course of the year, it would result in $3 Billion in
annual savings in the U.S. alone.
However, utilities have long struggled to engage residential
customers in demand response programs -- with less than 5% of U.S.
homes currently enrolled in a utility program. A report by FERC
indicates that two of the top barriers to adoption are the lack of
customer awareness and the need to deploy expensive devices into the
Opower BDR enables utilities to maximize peak reduction results by
delivering customers dynamic, personalized content in a timely
fashion. Through the course of the first deployment, Opower will
deliver 40 million pre- and post-event communications. More
importantly, Opower BDR allows each utility to test hundreds of
combinations of content and channel across key customer segments,
optimizing communications to improve savings impact over time. All
communications will be delivered to customers in near real-time in
order to maximize awareness and motivation.
Opower BDR enables utilities to meet multiple objectives. Utilities
can deploy BDR as a standalone solution to deliver cost-effective
demand response at scale without devices or couple the solution with
existing direct load control programs to increase customer
participation. Utilities can also use the solution to improve the
performance of existing dynamic pricing programs.
Opower is developing a series of utility solutions that leverage the
Opower 4 platform to drive greater customer engagement and
participation, and change the way that utilities communicate with
their customers. Opower plans to announce additional features and
utility partnerships later this year.
Working with 85 utility partners and serving more than
18 million consumers across seven countries, Opower is the world's
leading provider of customer engagement solutions for the utility
industry. By providing the tools, information and incentives
consumers need to make smarter decisions about their energy use,
Opower's engagement platform and solution suite, Opower 4, enables
utilities to involve their customers in programs that support energy
efficiency goals, smart grid and new rate structures, brand loyalty
and lowering the cost of service. Proven to drive behavioral change
at scale, Opower has helped its utility partners achieve more than
2.7 TWhs in energy savings, and drives significant increases in
customer program participation and overall customer satisfaction.
Founded in 2007 and privately held, Opower is headquartered in
Arlington, Virginia, with offices in San Francisco, London and
Singapore. For more information, please visit www.opower.com and
follow us on Twitter at @Opower.
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