EarthPeople Media Announces Partnership with 1% for the Planet
Dallas, Texas, Jul 25, 2013 (PRWeb.com via COMTEX) --
EarthPeople Media, a specialized communications firm and independent publisher, announced today that it has joined 1% for the Planet, pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.
"Signing on to 1% for the Planet shows that EarthPeople Media has a strong commitment to investing in sustainability efforts," says Terry Kellogg, CEO. "They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome EarthPeople Media to our global network."
"We are thrilled to align our new publishing division with 1% for the Planet, an organization that inspires members of the business community to contribute 1% of sales to environmental groups around the world," says Anna Clark, president of EarthPeople Media. "Sharing membership with over 1,200 socially-conscious organizations reflects our commitment to collaboration, the guiding principle of our publishing model. We're excited to launch this new chapter in our company with this partnership."
Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainability focus. Over 3,000 non-profits worldwide are currently approved.
"As we near our 10th anniversary we're celebrating that our members have contributed nearly $100 million of critically needed funds," comments Kellogg. "The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There's a paradigm shift happening here and we're thrilled that so many innovative businesses are sling-shotting the movement in to high gear."
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,200 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to: http://www.onepercentfortheplanet.org.
About EarthPeople Media
EarthPeople Media is growing out of EarthPeople, LLC, a specialized communications firm founded in 2005. An independent publisher of books and media for growing people, we create and promote imaginative and relevant nonfiction and fiction for the 21st century reader. Using a collaborative publishing model created by and for authors, we offer writers a quality imprint combined with advisory support, developmental editing, book packaging, promotional strategy and social marketing. EarthPeople Media is a member of the Green Press Initiative, which means we meet GPI's environmental criteria and support their efforts to reduce the social and environmental impacts of book publishing. For details, visit http://www.earthpeoplemedia.com.
Read the full story at http://www.prweb.com/releases/2013/7/prweb10962375.htm
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