[July 02, 2013] Gradient X Launches Mobile Marketing Platform Commercially Tweet Jul 02, 2013 (Close-Up Media via COMTEX) -- After successfully testing its platform in beta for the past six months, Gradient X, officially launched its offering for marketers. According to a release, built for mobile from the ground up by ad tech industry veterans, Gradient X has developed a technology that finally brings feature parity, historically found in more mature digital channels, to mobile. This gives marketers the ability to deliver the most effective targeted mobile banner, rich media and video campaigns at scale. "Extending ad technologies and strategies from desktop to mobile has proven to be incredibly difficult and ineffective, as evidenced by the current ecosystem's challenge to deliver on the promise of mobile," said Brian Baumgart, founder and CEO of Gradient X. "To date, agencies, and advertisers have not been able to invest in mobile at the levels they'd like to due to these shortcomings. The Gradient X mobile platform explicitly tackles these issues by providing unparalleled transparency, audience data, and brand safety, all via real-time bidding." Gradient X currently offers two models of programmatic ad buying: self serve and managed service. Utilizing powerful and friendly dashboards that, for the first time, provide rich analytics plus optimization capabilities within the same application, the platform provides one simple, fluid workflow of analysis to action. Top brands that have been leveraging the Gradient X platform include: Western Union, Jeep, Audi, Toyota, Motorola, HTC, Microsoft, and many others, the company said. Baumgart added, "Over the past six months, our clients have seen tremendous success, at scale, from the platform. We now provide real-time access to over 50 billion mobile optimized impressions across 400 million unique mobile devices per month, globally." More information and complete product details: www.gradientx.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]