American Marketer of the Year (AMY) Awards - 2013 Winners Announced
SAN DIEGO, CA, Jul 01, 2013 (Marketwired via COMTEX) --
The local chapter of the American Marketing Association (AMA) tipped
its hat to the best marketing efforts of the past year last night,
bestowing American Marketer of the Year (AMY) awards on professionals
in eleven categories.
Hosting the AMY Awards event at House of Blues San Diego, the San
Diego AMA recognized the agencies, corporations and individuals who
have helped promote local products and services. Entries are judged
by marketing professionals who meet strict criteria and specialize in
each award category.
The Marketer of the Year award for the best entry received this year
went to San Diego Tourism Authority for their Kids Free San Diego
In the Advertising category for print, radio and TV advertisements
produced for media on a paid-placement basis, Big Bike Group took
home the trophy for their Pop-Up Restaurant campaign.
The Cause Marketing category is new in 2013 and is awarded to the
best in class for any type of campaign put forth by a not-for-profit
company. This year's winner is FEED. The Agency for National Breast
Cancer Reconstruction Day.
In the category of Direct Response, which is awarded for any printed
piece designed to solicit a specific, immediate response by the
target audience and sent through a paid postal carrier, The Agency
Inside Harte-Hanks & SONY won the award for the Sony Pinterest Email
The Green Marketing award went to SANDAG - San Diego Association of
Governments for Rideshare 2012. The Green Marketing award is for
marketing of products or services that are presumed to be
The Integrated Marketing award is for a comprehensive
program/campaign that capitalizes on the integration of creative
marketing strategies and tactics along with other communication
tools. The winner in this category in 2013 is San Diego Tourism
Authority for their Kids Free San Diego campaign.
Geary LSF took home the award in Mobile Marketing for The Fresh
Market. The Mobile Marketing award is for the best campaign
communicated via mobile channels, including SMS text,
mobile-versioned website, Apple/iOS, Android, or Blackberry
The National Campaign award went to i.d.e.a. for International
Motorcycle Show. This category includes best in class for large ad
campaigns through print, radio, television (or combination), targeted
at markets across the United States.
Bop Design's Malk Sustainability Partners campaign won the award in
the New Product Service Launch category. This category includes the
successful development and launch of a product or service that is new
to the San Diego area or has never before been marketed to a mass
The Online Marketing award is for advertising creative appearing
online (e.g. websites, Facebook ads) and produced for media on a
paid-placement basis. San Diego Tourism Authority won this award for
San Diego Fall Online.
The Social/Viral Marketing award is for marketing materials or
campaign that created a phenomenon facilitating and encouraging
people to pass along a marketing message; this includes campaigns
through Twitter, Facebook and similar sites. Congratulations go to
The Agency Inside Harte-Hanks & SONY for Sony Pinterest Email
Runners-up included Advanced Marketing Strategies; Aviatech; Find Me
Gluten Free; Frank Wilson & Associates; Fuelhaus; Innovision; LPL
Financial; MeadsDurket; Nuffer, Smith, Tucker; Parallax Branding
Interactive; and VAVI Sport and Social Club.
"We had 75 entries this year," said Kirsty Nunez, San Diego AMA AMY
Awards Committee chairperson, "which was a record for our chapter.
Many marketers feel that they work in isolation, and the AMY Awards
Event is a good way for them to meet one another, make valuable
connections and -- why not? -- show off their work to fellow
Event sponsors include Elevator Agency, House of Blues, U-T San
Diego, Westfield UTC, Zuberance, The Printers Circle, Q2 Insights,
Allison + Partners, Casual Fridays Interactive, Shoestring Digital
Media, Stampbox, The Agency, and Eureka Gourmet Burgers & Craft Beer.
About San Diego AMA
The San Diego Chapter of the American Marketing
Association (AMA) is the organization for high performing marketers
who are serious about furthering their careers. San Diego AMA is the
only education- and networking-focused organization that provides
information, resources, international presence and valuable
connections in a fun, approachable environment where its members can
achieve their personal development goals. www.sdama.org
Vice President, Communications
San Diego Chapter of the American Marketing Association
SOURCE: The San Diego Chapter of the American Marketing Association
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