[June 19, 2013] Actix: No safety net for operators launching LTE services Tweet Jun 19, 2013 (M2 PRESSWIRE via COMTEX) -- o 35% of 3G data traffic generated by LTE ready handsets o Operators need to identify the 5% of locations that carry 50% of network traffic o Poor day one LTE experiences are most likely to originate in the RAN Uptake of LTE services will be rapid, leaving little room for error from operators which cannot afford to disappoint subscribers with a poor user experience according to Actix , an award winning pioneer of software that enables mobile operators to run more effective networks, Research from Actix shows that four of the current top ten devices on mature European 3G networks are LTE ready -- Apple iPhone 5, Samsung Galaxy SII, Samsung Galaxy SIII and Apple iPad 3 - and already account for 35% of all existing network traffic. The owners of LTE ready handsets adopt new 'super fast' LTE services quickly, with more than a third of all subscribers ready and eager to make the switch. Neil Coleman, Director of Global Marketing, Actix, says: "Subscribers are ready and waiting on the operator to deliver on day one and will be very unforgiving of any service issues." LTE represents a huge opportunity for operators to drive new revenues, increase customer satisfaction and reduce churn. With heavy investment in premium network infrastructure and spectrum licensing, the hype associated with new network launches represents a considerable threat to operators' brands if LTE fails to live up to expectations. "Operators simply cannot afford to deliver a single poor day one LTE experience. As a consequence they need to pay special attention to the RAN where issues are most likely to originate," notes Coleman. They need to ensure there is sufficient coverage in the right locations and that performance is optimized. Recognizing where LTE ready devices are already being used on the 3G network allows operators to understand capacity demands placed on the network and prioritize where LTE coverage will have the most impact. ActixOne provides operators with a single software platform to access live, geo-located customer experience data from the Radio Access Network (RAN), the increasingly complex infrastructure between the subscriber's handset and the core network, identifying the 5% of locations which carry 50% of all network traffic that need to be targeted to guarantee greatest LTE return in investment. Only with RAN data will operators gain the necessary network and customer insight to successfully plan the LTE rollout process and guarantee high quality network performance from launch. Notes for editors: notable LTE ready handsets o Apple iPhone 5, iPad3 & iPad4. o Samsung Galaxy S4, Galaxy SIII, Galaxy SII HD. o HTC One. o Sony Experia Z & Experia SP. o Blackberry Z10 & Q10. o Nokia Lumia 920 & Lumia 820. About Actix Actix creates software platforms that enable mobile operators to run more effective networks; delivering better customer experience, maximizing network ROI and generating new revenues by locating, optimizing and monetizing their subscriber experience. Actix provides operators with real-time, geo-located, visibility and control over the Radio Access Network (RAN); the most critical part of a mobile operator's infrastructure. With more than 20 years experience as a technology leader in the field of RAN analytics, optimization and SON, Actix works with operators in more than 100 countries world-wide. For more information visit www.actix.com Media contacts: Gary Marshall XL Communications Call: +44 (0)77 3322 4654 Email: [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]