[June 19, 2013]

POSSIBLE Joins Wildfire to Help Global Clients Achieve Measurable Social Success

POSSIBLE, a WPP Digital company, announced today that it will strategically collaborate with Wildfire, a division of Google (News - Alert), in a global rollout of Wildfire's Social Marketing Suite for Enterprises across POSSIBLE's client base. The deal pairs Wildfire's industry-leading social technology with the creative and performance expertise of POSSIBLE to assist advertisers in maximizing returns on their social marketing strategies.

"We continue to see strong growth in social," said Jason Burby, Chief Performance Marketing Officer at POSSIBLE. "By combining the Google social media management and analytics platforms with our strength in optimization, targeting and high-performance content development, we can deliver an unbeatable combination for bringing brands closer to their customers."

Under the terms of the program, POSSIBLE global clients utilizing the Wildfire Social Marketing Suite will receive access to several enhanced platform capabilities. These include new Google Analytics and DoubleClick (News - Alert) for Advertsers integrations, which allow end-to-end digital tracking, and a more holistic view of how social fits into the customer path to conversion. POSSIBLE will also provide strategic planning, content creation and distribution guidance, specifically tailored to best support each clients' needs.

"Wildfire's recent integrations with Google Analytics and DoubleClick, along with access to Beta programs, will give POSSIBLE clients an unprecedented perspective on the social media contribution to digital campaigns," said Victoria Ransom, Wildfire Director of Product. "We look forward to working with POSSIBLE to collaborate across leading global brands - leveraging our joint teams' strengths innovating in scale, optimization and performance of digital content."

About POSSIBLE

POSSIBLE is a global agency that creates award-winning, digital experiences for the world's top brands. With a worldwide team composed of the industry's most talented and insightful strategists, creatives, technologists, inventors and dreamers, the firm combines global capability with refined, local expertise across five continents, including a leading position in the fast growing Russia and China markets. POSSIBLE's work spans the universe of high impact digital experiences with an emphasis on driving measurable business results for the world's most dynamic brands.

POSSIBLE has 26 offices around the globe including New York, London, Shanghai, Moscow, Los Angeles, Seattle, Singapore and Cincinnati. Part of WPP Digital, the firm's clients include AT&T, Barclays, BP, Canon, Comcast, The Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft (News - Alert), Mazda and Starwood Hotels and Resorts Worldwide. For more information, please visit www.possible.com.

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