[June 19, 2013] BrightLine Reports Launch of Buick re:discover Campaign Tweet Jun 19, 2013 (Close-Up Media via COMTEX) -- BrightLine, a provider of interactive television solutions for entertainment and advertising, announced the launch of the Buick re:discover campaign as a new interactive television destination. According to a release, viewers can now choose to watch clips and get insider information on the hottest spots that are trending in the featured cities on their televisions. Building on the MSN travel series, produced by Microsoft Advertising, the re:discover content has been adapted for the interactive television audience. Exclusively on TV, viewers can take a diagnostic quiz matching them with a new city to explore based on their personality and taste, ultimately finding them a getaway. BrightLine reported that the experience launches with new supplemental regional content from popular American travel destinations, including New Orleans, Portland, Philadelphia, Phoenix, Oakland, and Washington, DC. Beginning mid-June, new cities to be featured include New York, Los Angeles, Chicago, Denver, Seattle, and Kansas City. The content is available to viewers on Verizon FiOS, and AT&T U-verse. "By bringing Buick's popular web content to the TV masses, this historically passive ad medium is being exploited to its fullest potential now that the vast majority of TV homes are in fact, interactive TV homes," said Rob Aksman, Co-Founder, Chief Experience Officer, at BrightLine, adding, "We repeatedly find that the longer viewers spend engaged with brands on TV, the more likely they are to take a brand-related action, affirm loyalty, and advocate on a brand's behalf." More information: www.brightline.tv ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]