[June 18, 2013]

SOASTA Offers Industry-Leading Real User Monitoring (RUM) Solution For Free

SOASTA, the leader in cloud and mobile testing, today announced the newest version of mPulse. Using real user monitoring (RUM), mPulse effectively and non-invasively measures the real user experience by providing customized metrics and timers, and grants real-time, actionable intelligence via stunning visuals to operations and marketing professionals. These features enable business to remain competitive and improve customer retention by optimizing the user experience on mobile and web applications. A free version, mPulse Lite, is now available with custom metrics to enhance RUM analytics for everyone.

"mPulse has enhanced our business by providing us with actionable data to see the real user impact on our business," said Charanjeet Singh, CTO of Backcountry, an online retailer for premium outdoor gear and accessories. "Our users are the driving force of our business, and by better understanding them, we can provide the best possible service to keep them coming back."

The new release of mPulse extends SOASTA's (News - Alert) technology leadership in RUM with its acquisition of Lognormal and the work by industry veterans Buddy Brewer and Philip Tellis. Brewer and Tellis are best known in the performance industry for their creation and contributions to Boomerang, the leading open source RUM solution on the market today.

Collecting all real user data and integrating it with third party back end data sources such as New Relic, AppDynamics, Amazon CloudFront, CA Wily and OpTier (News - Alert), mPulse provides complete and immediate insight to issues such as high exit rates and low app usage. It measures user experience with custom metrics tied to the business, furthering a company's ability to respond intelligently to an application's performance on actual user behavior. Delivered with stunning, intuitive and inteactive views, customers can see what matters to the business before it impacts revenue, brand and reputation.

New Features in this release of mPulse include:

• Collection of ALL the Data - Running on SOASTA's massively scalable analytics engine, mPulse collects all the data on up to billions of beacons, without compromise. With 100% of the data to report on, no blind spots in user behavior are overlooked.
• Custom Timers - From banner ads, to social media widgets and vital page fragments, mPulse now gives developers and designers the control they need to create custom timers based on what matters to them. Measure beyond simple page speed to custom components and 3^rd party services to provide indisputable, finite data for Service Level Agreement (SLA) management and enforcement.
• Custom Metrics - By enabling companies to define the values that measure their specific business goals, whether that is revenue or conversion rate, mPulse delivers results that are unique to each company.
• End-to-End Views of Real User Impact - SOASTA's growing partner ecosystem includes the likes of OpTier, Tealium, SiteSpect and Instart Logic. mPulse aggregate and correlates front and back-end data to deliver comprehensive views of user impact on the entire technology stack.

"As the leader in enterprise tag (News - Alert) management, Tealium enables customers to easily deploy innovative analytics solutions," said Jeff Lunsford, Tealium CEO. "SOASTA's mPulse is one of those enterprise solutions that provides customers advanced notice and rich intelligence about how real user performance impacts their web and mobile business."

"Since its release, mPulse has been widely adopted by companies and business leaders so that they can quickly respond to real user experiences and provide effective resolutions quickly," said Tom Lounibos (News - Alert), SOASTA CEO. "Our customers tell us that the user experience is paramount. mPulse Lite http://www.soasta.com/free puts powerful RUM analytics in the hands of everyone so companies of all sizes can further customize real-time analytics and make informed business decisions based on the activity of real web and mobile users."

Availability

All of these new capabilities are available now. Sign up for free mPulse Lite at http://www.soasta.com/free.

Join us for a free webinar to learn about mPulse and see all of this new functionality at our free webinar on June 25^th at 10:00 am PDT. Register here to learn how mPulse is delivering the Real in Real User Measurement.

At Velocity, see us at booth 206.

About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA's customers are many of today's most successful brands including Avaya, American Girl, Bonobos, Chegg, Experian, Gilt Groupe, Hallmark, Intuit (News - Alert), Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

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