[June 17, 2013] Research and Markets Adds Report: Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity Tweet Jun 17, 2013 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of the "Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity" report to its offerings. In a release, Research and Markets noted that report highlights include: The report, Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity presents a systematic, data-driven valuation of each sector's performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platform solutions. Collectively, these diverse monetization solutions are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5 percent (2007 - 2014), while global mobile peers (all formats, including video) are running at a 138.4 percent CAGR (2009 - 2014). Mobile ad network clearing and serving platforms are expected to reach media spend parity with internet video equivalents by year-end 2014. This report contains detailed billing analyses, inventory fill rates, 3rd party integrations, strategic business partnerships plus inventory sources intersecting and pairing these vibrant media clearing and trafficking market positions. Revenue share associated with inventory sales or flat fee ad trafficking CPMs are valued to reach aggregate media spend, growth trajectories, plus net revenue accruing to each platform provider (post any publisher payouts). Video platform entrants analyzed include Adap.tv, AudienceScience, Blinkx, Affine, Adobe Auditude, Freewheel, Tremor Video, YuMe Inc., SpotXChange, Videology, TubeMogul, adBrite. Adrise, and others. Mobile network and platform entrants include Aditic, AdMarvel, AdFonic, Millennial Media, Jumptap, Amobee, Madvertise, Mobgold, Madhouse, xAd and Nexage, among others. Q & A's augment the report's inventory, media spend, and company operational data analytics. This report is an investment tool for agencies, VCs, consulting firms, marketers, electronics manufacturers and solutions vendors, and provides exacting inventory management, media spend transparency and market trends by format. Research and Markets is a source for international market research reports and market data. Report information: researchandmarkets.com/research/78j8z7/video_and_mobile ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]