[June 14, 2013]

BrightLine Brings Buick-Sponsored Travel Series to Interactive Television

BrightLine, the leading provider of interactive television solutions for entertainment and advertising, today announced the launch of the Buick re:discover campaign as a new interactive television destination. Viewers can now choose to watch clips and get insider information on the hottest spots that are trending in the featured cities on their televisions. Building on the already successful MSN travel series, produced by Microsoft (News - Alert) Advertising, the re:discover content has been adapted for the interactive television audience. Exclusively on TV, viewers can take a diagnostic quiz matching them with a new city to explore based on their personality and taste, ultimately finding them a perfect getaway.

The experience launches with new supplemental regional content from top American travel destinations, including New Orleans, Portland, Philadelphia, Phoenix, Oakland, and Washington, DC. Beginning mid-June, new cities to be featured include New York, Los Angeles, Chicago, Denver, Seattle, and Kansas City. The content is available to viewers on Verizon FiOS, and AT&T (News - Alert) -verse.

The Buick channel is a testament to the power of TV engagement, giving viewers the chance to immerse themselves in a personalized, branded travel experience with the click of the remote control.

As interactive TV now reaches 90M homes, it's not surprising a recent Jack Meyers' Media Business Report forecasted interactive, VOD and addressable TV advertising for explosive growth in 2013, increasing 120% to $260 million.

"By bringing Buick's popular web content to the TV masses, this historically passive ad medium is being exploited to its fullest potential now that the vast majority of TV homes are in fact, interactive TV homes," said Rob Aksman, Co-Founder, Chief Experience Officer, at BrightLine, adding, "We repeatedly find that the longer viewers spend engaged with brands on TV, the more likely they are to take a brand-related action, affirm loyalty, and advocate on a brand's behalf."

About BrightLine

BrightLine is the leading global provider of interactive television solutions for entertainment and advertising. BrightLine's data-driven In-Television™ solutions increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed interactive programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior, viewer-driven brand interactions. BrightLine's proprietary IQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated, programmatic advertising experiences. BrightLine's platform agnostic solutions launch across all television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv.

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