[June 13, 2013]

Infonetics: Operators Look to Monetize Networks, Stave Off OTT Threat via Service Delivery Platforms

Market research firm Infonetics Research released excerpts from its 2013 SDP Strategies and Vendor Leadership: Global Service Provider Survey, which explores operators' strategies for deploying service delivery platforms (SDPs), applications driving their deployments, and their views of the major vendors playing in the SDP market.

ANALYST NOTE

"Though many of the basic drivers behind SDP (service delivery platform) investments haven't changed - things like shortening time to market for new services and reducing opex - operators are definitely looking to SDPs to monetize their networks and manage the impact of over-the-top providers on the bottom line," notes Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics Research.

Levine continues: "Still, the cost of implementing an SDP is a major barrier to deployment, and operators are turning to more productized solutions, including commercial off-the-shelf software."

SDP SURVEY HIGHLIGHTS

• Getting services to market faster is overwhelmingly the top business driver behind survey respondents' service delivery platform (SDP) investments, followed closely by exposing network APIs for 3^rd-party developers and internal development teams
• 46% of operators surveyed say their SDPs are or will be based primarily on commercial off-the-shelf (COTS) software with only minor customization
• Half of respondent operators named their IT department as the group that holds the purse strings for SDP purchase decisions, and 33% named marketing
• When asked in an open-ended question who they consider to be the top 3 SDP vendors, service providers most often named Ericsson (#1), Huawei (News - Alert) and Oracle (tied for #2), and IBM (#3); Huawei was #1 in Infonetics' 2012 SDP survey

SDP REPORT SYNOPSIS

For its 22-page SDP strategies and vendor leadership survey, Infonetics (News - Alert) interviewed purchase-decision makers at mobile and convergent operators in Europe, Asia Pacific, the Middle East and Africa, and North America that have SDPs in place or plan to by 2014. The report covers SDP deployment strategies, drivers, barriers, features, and vendors. SDP vendors examined: Accenture, Aepona, Alcatel-Lucent, Ericsson, Huawei, HP, IBM (News - Alert), Nokia Siemens Networks, Opencloud, Oracle. To buy the report, contact Infonetics: http://www.infonetics.com/contact.asp.

INFONETICS WEBINARS

Visit https://www.infonetics.com/infonetics-events for details on all Infonetics webinars.

• Leveraging Next-Gen Policy Management Solutions (June 11: Learn more or register)
• SDNs and NFV: Why Operators Are Investing Now (June 26: Learn more / register)
• Using APIs to Create Innovative Content Ecosystems (Sponsorships available)

POLICY MANAGEMENT WEBINAR

Infonetics analyst Shira Levine, Neustar and Volubill present Leveraging Next-Gen Policy Management Solutions, a free webinar on using policy to manage traffic, influence subscriber behavior and add revenue. View on-demand at: http://w.on24.com/r.htm?e=622898&s=1&k=41F236E6916B1B4218A3D3187836DBFE

RELATED RESEARCH

• Infonetics Service Enablement & Subscriber Intelligence research brief: http://bit.ly/17pYLzE
• Operators investing in convergent charging to bypass the billing bottleneck
• Apple's HTTP Live Streaming, HTML5 are top picks among operators delivering OTT video
• Big data fueling subscriber data management spending spree
• Service delivery platform (SDP) market nearing $6 billion in 2017
• Allot takes the lead in deep packet inspection market; IT vendors eyeing DPI acquisitions
• Policy management M&A activity heats up, market approaching $2.4 billion by 2017

UPCOMING RESEARCH

Download Infonetics' market research brochure, publication calendar, events brochure, report highlights, tables of contents, and more at http://www.infonetics.com/login.

• Convergent Charging Strategies & Vendor Leadership Service Provider Survey (July 29)
• Service Delivery Platform Software & Services Market Share & Forecasts (Aug. 28)
• Policy Management Software Market Share & Forecasts (Sept. 19)

TO BUY REPORTS, CONTACT:

N. America (West), Asia, Latin America: Larry Howard, [email protected], +1 408-583-3335

N. America (East), Texas, Midwest: Scott Coyne, [email protected], +1 408-583-3395

Europe, Middle East, Africa: George Stojsavljevic, [email protected], +44 755-488-1623

Japan, South Korea, China, Taiwan: http://www.infonetics.com/contact.asp

ABOUT INFONETICS

Infonetics Research (News - Alert) (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete effectively. View Infonetics' About Us slides at http://bit.ly/QUrbrV.

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