[June 13, 2013] HP Autonomy Unveils Marketing Cloud Tweet Jun 13, 2013 (M2 PRESSWIRE via COMTEX) -- HP Autonomy today unveiled the Autonomy Marketing Cloud , a comprehensive set of marketing optimization offerings designed to help organizations increase market share, optimize marketing spend, and increase revenue across all channels. The Autonomy Marketing Cloud provides organizations with a cloud-based version of the Autonomy Marketing Performance Suite , a unique platform that allows marketers to understand, attract, engage, and convert customers in real-time. Solutions in the Autonomy Marketing Cloud can be deployed in a standalone, modular fashion, and are available via the HP Cloud. This offering is a part of the HP Converged Cloud portfolio , which provides the foundation of technologies and services to enable organizations to confidently build, operate and consume IT services across hybrid environments. The Autonomy Marketing Cloud consists of the following cloud offerings: Digital Experience Management : provides advanced web content management, personalization and publishing via Autonomy TeamSite Cloud. The newly released version of Autonomy TeamSite enables advanced digital marketing applications, and supports a variety of form factors and browsers, including tablets and mobile devices. Marketing Optimization : delivers sophisticated multivariate testing, segmentation and targeting through Autonomy Optimost. A new version of Autonomy Optimost includes enhanced reporting functionality and additional self-service capabilities. Marketing Analytics : offers extensive customer insight analytics through Autonomy Explore Cloud. Powered by Autonomy IDOL , marketers gain a real-time understanding of customer sentiment and interactions across all touch points, including contact center, social media and web. Rich Media Management : enables intelligent digital asset management and deep indexing of rich content, such as video and images via Autonomy MediaBin Cloud. The solution leverages the HP Cloud to provide organizations with a cost-effective platform for managing their multimedia marketing assets. Augmented Reality : with more than 20,000 customers, Aurasma lets marketers and brands engage with audiences through immersive mobile experiences. Businesses in every industry are leveraging Aurasma to deliver innovative campaigns that generate higher click-throughs, conversions and revenue. The rapid rise of social, mobile and cloud has fundamentally altered how consumers interact with brands, and how marketers engage with their audiences. Marketers must now move with agility, and freedom to test and try new ideas quickly, in order to keep pace with constantly shifting consumer sentiment, buying patterns and demand. The legacy model of deploying cumbersome platforms and provisioning servers is not practical in a world in which customer trends and market opportunities evolve at a high speed. The Autonomy Marketing Cloud helps marketers thrive in this dynamic environment by providing an agile, modular and cloud-based offering for understanding, attracting, engaging and converting customers in real time. Enterprises can instantly tap into one component or the entire set of offerings, depending on the needs of the business and the demands of the market. In addition, organizations benefit from the highly scalable, secure and enterprise-class capabilities of Autonomy's marketing optimization solutions and the HP Cloud. Finally, customers can leverage the deep digital marketing expertise of HP Enterprise Services to further maximize the impact and results of their marketing campaigns. "Marketers today seek nimble technologies that allow them to test ideas, introduce new campaigns, and engage consumers in this always-on world," said Piyush Patel, CMS lead, SapientNitro. "We look forward to working with HP Autonomy and our joint clients to help organizations leverage these offerings to generate superior business results." "The marketing landscape has shifted dramatically in recent years, and organizations today require a new, flexible approach that allows them to engage with customers at high speed," said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. "With the Autonomy Marketing Cloud, organizations gain a real-time understanding of what is happening in the market, and can act quickly to convert insights into higher engagement, conversions and revenue." Availability The Autonomy Marketing Cloud is available in all regions. About Autonomy HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing , personal computing , software , services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/ . This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements. (C) 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Editorial Contacts: Randy Cairns, HP +1 650 619 8272 [email protected] www.hp.com/go/newsroom ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]