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Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2013 - 2018NEW YORK, June 12, 2013 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2013 - 2018 http://www.reportlinker.com/p01360260/Telecom-Network-API-Marketplace-Strategy-Ecosystem-Players-and-Forecasts-2013---2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=IT_Hosting Overview: While a large part of the market is yet to understand their technological and strategic significance, Telco Network APIs play a critical part in carrier networks as a secondary stream of revenue. Telco Network APIs capitalize on existing network infrastructure to create a vast array of business opportunities for carriers worldwide. In essence, these APIs allow carriers to disseminate a wealth of internal information or resources to third parties. This could entail everything from network QoS for video service delivery to Subscriber Data Management (SDM) for advertising and profiling, the goal being to enable third party developers to offer services in return for revenues. Today nearly 24 % of all web and 15 % of all mobile applications utilize APIs. This figure is expected to increase to over 68 % by the end of 2018, drive by growing investments from the vendor, developer and the carrier community. As a consequence the Telco Network APIs market is expected to account for $ 157 Billion in global revenues worldwide by 2018, growing at a CAGR of 38 % between 2013 and 2018. Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2013 - 2018 provides an in-depth assessment of the global Telco Network APIs market, including business models, value chain analysis, operator and vendor strategies and a quantitative assessment of the industry from 2012 till 2018. The report addresses the following key topics: The Business Case for Telco Network APIs: An assessment of the business case for Telco Network APIs API Aggregation: The role of API Aggregators, the total cost usage for APIs with aggregation and a review of aggregator API usage by category. Competitive Issues: Competitive issues within the Telco API market such as reduction in TCO, open APIs and ease of configuration. The Value Chain of Telco Operator APIs Usage: An analysis of the value chain of Telco operator API usage for services including an assessment of revenue across participants in the value chain from end users, developers, aggregators to the API owners, and how this economic model will change over time. Operator, Application Provider & Vendor Strategies: An analysis of how operators, application providers and vendors will position themselves to capitalize on network APIs Analysis of Telco and Non-Telco Network APIs: Includes major Telco network and Non-Telco Network APIs and mashups throughout the globe, and an assessment of which APIs will lead the market in the future. Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts for the Telco Network API market from 2012 till 2018 Key Findings: The telecom networks API market will grow at a CAGR of 38 % between 2013 and 2018, eventually accounting for $ 157 Billion in global revenue by the end of 2018 In terms of regional revenue split, the Asia Pacific, North America and Western Europe region will remain to be the largest market segments by the end of 2018, while the Latin & Central America and Middle East & Africa regions will see the healthiest growth rates over the next five years. In terms of individual API categories, the Subscriber Data Management (SDM) category will witness the fastest growth rate and will eventually account for $ 29 Billion in global revenue by the end of 2018 The average volume of API transactions for a Tier 1 wireless carrier will significantly increment over the next five years eventually reaching 160 Billion transactions a month on average. Target Audience: API Aggregators- Investment Firms- Application Developers- Mobile Device Vendors- Mobile Network Carriers- Service Bureau Companies- Wireless Infrastructure Vendors- Telecom Managed Service Providers- Major enterprise and businesses of all types Table of Contents: 1: Introduction 91.1 Executive Summary 91.2 Topics Covered 101.3 Key Findings 121.4 Target Audience 131.5 Companies Mentioned 14 2 An Overview of Telco Network APIs 162.1 Defining Network APIs 162.2 Why are Carriers Adopting Telco Network APIs 182.3 Telco Network API Categories 192.3.1 SMS and RCS-E 192.3.2 MMS 192.3.3 Location 192.3.4 Payments 202.3.5 Voice/Speech 202.3.6 M2M 202.3.7 SDM/Identity Management 202.3.8 Subscriber Profile 212.3.9 Voice Control 212.3.10 Multimedia Voice Control 212.3.11 QoS 212.3.12 Presence 212.3.13 ID/SSO 212.3.14 Content Delivery 212.3.15 Hosted UC 212.3.16 Directory 212.3.17 Number Provisioning 212.3.18 USSD 222.3.19 Billing of Non-Digital Goods 222.3.20 Advertising 222.3.21 Collaboration 222.3.22 IVR/Voice Store 222.4 Telco Network API Business Models 222.4.1 Two-Sided Business Model 222.4.2 Exposing APIs to Developers 232.4.3 Web Mashups 232.5 Segmentation 242.5.1 Users by Segment 242.5.2 Workforce Management 242.6 Competitive Issues 242.6.1 Reduced TCO 242.6.2 Open APIs 242.6.3 Configurability 242.7 What % of Applications use APIs 252.8 The Revenue Potential of APIs 272.9 Telco Network API Usage by Industry Segment 292.10 Telco Network API Value Chain 302.10.1 Visualizing the Value Chain 302.10.2 How will the Value Chain evolve overtime 312.10.3 API Transaction Value Split Among Players 322.11 Cost for Different API Transactions 342.12 Volume of API Transactions 35 3 API Aggregation 363.1 The Role of API Aggregators 363.2 Total Cost Usage for APIs with Aggregators 363.2.1 Start-up Costs 373.2.2 Transaction Costs 373.2.3 Ongoing Maintenance/Support 373.2.4 Professional Services by Intermediaries 373.3 Aggregator API Usage by Category 383.3.1 An LBS Case Study: LOC-AID 383.3.2 Aggregation: Intersection of Two Big Needs 393.3.3 The Case for Other API Categories 393.3.4 Moving Towards New Business Models 40 4 Non Telco Network APIs and Mashups 424.1 Non Telco Network APIs 424.1.1 Twitter 424.1.2 Netflix API 434.1.3 Google Maps 434.1.4 Facebook 444.1.5 Youtube 444.1.6 Flickr 454.1.7 Ebay 464.1.8 Last.fm 474.1.9 Amazon Web Services 474.1.10 Bing Maps 484.1.11 Yahoo Web Search API 484.1.12 Shopping.com 494.1.13 Salesforce.com 504.2 Mashups 524.2.1 BBC News on Mobile 524.2.2 GenSMS emailSMS 524.2.3 Foursquare 534.2.4 Amazon SNS and Nexmo 534.2.5 Triage.me 544.2.6 MappyHealth 544.2.7 Lunchflock 554.2.8 Mobile Time Tracking 554.2.9 Fitsquare 554.2.10 GeoSMS 564.2.11 FONFinder 564.2.12 Pound Docs 564.2.13 140Call 564.2.14 Salesforce SMS 57 5 Carrier, Application Provider & Vendor Strategies 585.1 Carrier Positioning in the LTE Era 585.1.1 Increasing API Investments 585.1.2 The Rise of SDM 595.1.3 Working Towards Standardisation: The GSMA OneAPI 605.1.4 Carrier Attitudes towards APIs in the U.S Versus Asia Pacific and Western Europe 625.2 Carrier API Programs Worldwide 635.2.1 AT&T Mobility 635.2.2 Verizon Wireless 655.2.3 Vodafone 675.2.4 France Telecom 685.2.5 Telefonica 705.3 Should Carriers Open Network APIs to OTT Service Providers 725.3.1 Allowing OTT Providers to Manage Applications 725.3.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone 725.4 Developer Attitudes Towards API Adoption 735.4.1 A Critical Asset to Developers 735.4.2 Stimulating the Growth of API Releases 735.4.3 Working Alongside Carrier Programs 745.4.4 Developer Preferences: Google vs Carriers 755.5 Vendor Strategies: Creating a Unique Role within the Value Chain 765.5.1 Positioning as Enablers in the Value Chain 765.5.2 Moving Away from a Box/Product Supplier Strategy 765.5.3 Moving Away from a Box/Product Supplier Strategy 775.6 Company Profiles 785.6.1 Alcatel Lucent 785.6.2 UnboundID 805.6.3 Twilio 825.6.4 LOC-AID 845.6.5 Placecast 865.6.6 Samsung 885.6.7 AT&T Mobility 895.6.8 Apigee 905.6.9 2600 Hz 925.6.10 Callfire 925.6.11 Plivio 925.6.12 Tropo 925.6.13 Urban Airship 925.6.14 Voxeo 925.6.15 Other Providers 925.6.16 Competitive Differentiation 92 6 Market Analysis 936.1 Telco Network APIs Revenue 2013 - 2018 936.2 Telco Network APIs Revenue by API Category 2013 - 2018 946.2.1 Messaging API Revenues 956.2.2 LBS API Revenues 966.2.3 SDM API Revenues 976.2.4 Payment API Revenues 986.2.5 Other API Revenues 996.3 Telco Network APIs Revenue by Region 2013 - 2018 1006.3.1 Asia Pacific 1016.3.2 Eastern Europe 1026.3.3 Latin & Central America 1036.3.4 Middle East & Africa 1046.3.5 North America 1056.3.6 Western Europe 106 7 Expert Opinion - Twilio 1077.1 Twilio's Involvement in Telco APIs 1077.2 Twilio's Position in the Telco API Value Chain 1077.3 Twilio's Opinion on Key Trends and Recent Developments in Telco APIs 1087.3.1 Cloud APIs 1087.3.2 Pay as you go 1087.3.3 Ease of Usage 1087.4 Drivers & Restraints in the Telco APIs Market 1097.5 Final Thoughts 109 List of Figures Figure 1: Wireless Carrier Assets 16Figure 2: The Telco Network APIs Value Chain 29Figure 3: Value Split Among Aggregators, Carriers and Web Enterprises for API Transactions: 2012 - 2016 31Figure 4: API Transaction Costs (US Cents) 2012 - 2016 33Figure 5: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2012 - 2016 34Figure 6: GSMA OneAPI: Benefits to Stakeholders 60Figure 7: Verizon Wireless APIs 62Figure 8: Verizon Wireless APIs 64Figure 9: France Telecom (Orange) APIs 67Figure 10: Telefonica APIs 69Figure 11: UnboundID's Portfolio of Services 79Figure 12: Twilio's Portfolio of Services 81Figure 13: LOC-AIDs's Exchange Server Architecture 83Figure 14: Placecast's ShopAlerts Solution 85Figure 15: Apigee's Portfolio of Services 89Figure 16: Telco Network APIs Revenue (USD Billions) 2012 - 2018 92Figure 17: Telco Network APIs Revenue (USD Billions) by API Category 2012 - 2018 93Figure 18: Messaging APIs Revenue (USD Billions) 2012 - 2018 94Figure 19: LBS APIs Revenue (USD Billions) 2012 - 2018 95Figure 20: SDM APIs Revenue (USD Billions) 2012 - 2018 96Figure 21: Payment APIs Revenue (USD Billions) 2012 - 2018 97Figure 22: APIs Revenue for Other Categories (USD Billions) 2012 - 2018 98Figure 23: Telco Network APIs Revenue (USD Billions) by Region 2012 - 2018 99Figure 24: Telco Network APIs Revenue (USD Billions) in the Asia Pacific Region 2012 - 2018 100Figure 25: Telco Network APIs Revenue (USD Billions) in the Eastern Europe Region 2012 - 2018 101Figure 26: Telco Network APIs Revenue (USD Billions) in the Latin & Central America Region 2012 - 2016 102Figure 27: Telco Network APIs Revenue (USD Billions) in the Middle East & Africa Region 2012 - 2018 103Figure 28: Telco Network APIs Revenue (USD Billions) in the North America Region 2012 - 2018 104Figure 29: Telco Network APIs Revenue (USD Billions) in the Western Europe Region 2012 - 2018 105 To order this report:IT_Hosting Industry: Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2013 - 2018 Contact Clare: [email protected]:(339) 368 6001Intl:+1 339 368 6001 SOURCE Reportlinker http://rt.prnewswire.com/rt.gif?NewsItemId=BR30847&Transmission_Id=201306121305PR_NEWS_USPR_____BR30847&DateId=20130612 |
